Human-First AI Strategies For Introverted Entrepreneurs Building A Personal Brand

In world thats starting to sound like a ChatGPT echo chamber, trust us when we tell you- if you're building a personal brand, being unmistakably human is your edge!

In this episode of Not Nice, Clever, we explore how introverted entrepreneurs can leverage AI for personal brand growth without blending in with the bots. 

We're sharing practical ways to use AI while maintaining your voice, strategies to use tools like ChatGPT for analyzing trends, creating content, and understand your audience better. 

Referenced in this episode: 

• Ep. 140 / AI, Personal Brand & Connections With Ryan J. Coyne

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• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

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Transcript

 AI is writing captions, emails, and even podcasts faster than we can blink. The internet is starting to sound like one big ChatGPT echo chamber. I'm sure you felt it. We have. But here's the twist. In a world where everyone's blending in with the bots. Being authentically human is your biggest competitive edge.

Today we're diving into how introverted entrepreneurs can build memorable personal brands, not by being louder, but by being more real, more intentional, and more strategic about how they use AI without losing their voice. So Kat, offline, you and I have been talking about how my clients keep asking me about a guy.

So much so that I'm writing a whole series about AI right now on LinkedIn for the month of October, and I just feel like I am deep in how to use AI while still keeping your voice, how to use AI while still getting your message across how to use AI while still being a values driven brand. Mm-hmm. And I wanted to bring it to not nice, clever, because you know, everything that we learn, we share.

No gatekeeping, no gatekeeping here. So I thought we'd have this conversation in front of people because we are learning and teaching at the same time. So I'm learning about AI while I'm teaching my clients about ai, and I'm grateful for all the people who have helped me learn like coin, um, has been. An amazing resource in helping me to learn how to use ai.

If you guys don't remember listening to Coyne's episode, he is a Wealth of Knowledge. We will drop that in the show notes for you guys. Um, because we were talking about AI before, like everyone with coin a year and a half. Yeah, to two years. A year and a ago. It's years ago. Yeah. Um, and he was. Telling us things that we had no idea how to use at that time.

Mm-hmm. I know, I know, right? And now we're onto the newest and next thing. And it's so wild how quickly it's all moving. Yep. So grateful for all the people who are continuing to teach us to continuing to push us on how to use this. And today we are giving back by sharing ways that Kat and I are using it, how we're encouraging our clients to use it while still maintaining your voice.

So, um, yeah, let's dive in. Kat. Let's do it. So I think there's so many different ways that I use AI to help. Clarify and to help distill all of the thoughts in my mind, because obviously you are the creative one. You are the thing that powers your business and the beautiful ideas that are sparked in your mind, from your own experience, from everything you've inherited, from having conversations, whether they're with family members or peers or clients.

That's the genius we wanna bottle. We don't wanna outsource that part to ai, but what I love doing, two main things come to mind. One is I will voice note into chat. Bt, which is my AI platform of choice right now. I haven't gotten into Claude Orrock or any of the other ones. I've just chatgpT has really served all of my needs and I've seen a lot of results from it, and I will voice note whatever it is that I'm thinking on or I'm stuck on or I, I, I wanna flesh something out and I will have it ask me questions.

To even dig deeper and to, to even identify. My favorite prompt for, for ache, BT is to say, Hey, of everything that I've just shared to you, like I've word vomited, right? I've brain dumped. Can you identify any patterns? Can you identify any trends? Can you analyze? Not to create posts from my my voice note, but to analyze the underlying themes and to draw my attention to my own expertise and articulate it and reflect it back to me.

That is super powerful because you know, Kenneth, you and I are consultants and coaches. Our clients hire us when they are experts in different industries than us, but we can still witness and have perspective and ask really good questions. And I love using AI for that. Have you ever done that type of exercise with it?

Yeah, absolutely. I think Coin actually recommended that I use AI and ask a specific question like, um, act as a brand strategist. And ask me any questions that you would need to know about me to fully understand my brand. And it came up with, I don't even know, 20, 30 questions that it asked me about my brand and like who I work with.

You know, why I do what I do, what I'm an expert in. Just so many questions to really dive deep. And that's a really great prompt for someone who is just starting out. Mm-hmm. Is, uh, tell Cha, GBT what role you'd like it to take on or any ai, what role? And then ask it to ask you the questions to understand who you are.

So that I did. When Coin told me to two years ago. Okay. However long ago that was. And that has been really, really powerful because I realized that my chatGPT and I've created a custom GPT since then. Mm-hmm. It really does sound like me. So I can, um, create plans and ideas that. Are my voice and my way of thinking because it knows me so well because it's asked me so many questions, and I've done that periodically since as I've changed, I've asked at, I've asked ChatGPT to ask me new questions, but one of my favorite ways to use it right now, Kat, is I am recording all of my client calls with Fathom.

It's a tool that we use at Sell It, and it's a tool that I use personally as well. And I am taking the transcripts from all of my calls and putting them into chatGPT, and asking it to analyze and find trends from my calls. And it will tell me the things that my clients are talking to me most about. And I've done this, and I've actually been sharing this as kind of a bit of a series on Instagram.

Like I asked chat GPT to analyze my calls and one of them. It is really funny because one trend is, I was like, I asked AI to find the trend and AI told me that AI is the trend. That's the thing that everyone's talking to me about is ai. Yes. Yeah. Yes. So that's, that was a funny thing. Um, another thing that I asked, another thing that it came up with as a trend, um, now I'm forgetting what it was, but I posted about it and then now I'm looking on Instagram.

'cause you know, you guys know I will look up anything while we're on this call. Mm-hmm. Um, oh, here it is. So, out of seven consultations that I had in a week, um, five times the same question came up. What is a brand? Or some variation of that. So people are asking me on consultations like, what is a brand?

Because there's not clarity around if a brand is just a logo, is a brand, a look, is a brand a feeling? Like what is a brand, literally? Mm-hmm. And that kept coming up. So now I know that something my clients wanna talk about or my prospects wanna talk about. Mm-hmm. So I'm talking more about that on. My Instagram in places where I know people can find me.

So using things that I'm already doing in real life already. In real life. I have consultations already in real life. I have calls and I'm putting real life conversations into chat GPT to help me make better content to help me, um, show up as a stronger coach. Mm-hmm. And consultant. And that has been really a powerful tool for me because sometimes I.

Focus on the part of my job that maybe I like the most, or the part that I find most interesting, but it's allowed me to focus on the pieces that my audience finds most interesting or needs more support with. Yeah. Well, in bridging the gap. Right, because as long as like you're excited and energized by it, and you are giving the people what they want, that's a win-win situation, and I think that that is probably one of the most underutilized ways.

To incorporate cha GBT into your day-to-day is to have it analyze trends and patterns and reflect back to you because there is, you don't need AI to do more. You actually need AI to show you less of what's working, and then do more of that. That yes of that, right, of the less thing that people are asking for and being really focused like it's so.

It's so funny this past weekend, I, um, I'm still, I was recovering from being sick for the last couple weeks and I finally caught up the, um, with the two hour podcast interview that Taylor Swift did on Jason and Travis Kelsey's podcast. If you guys know, like I'm a big Niners fan, also an Eagles fan, sort of, um, live here in Philly now.

But it was really fascinating because Taylor was speaking to how she has different goals for every album. And she said the goal for this album as opposed to her prior album, which had over 30 songs, and it was almost like just a massive data dump. Like I remember talking to friends, listening to that album.

They're like, they're like, there's so much I have to take a break from listening to it versus her newest album, the Life of a Showgirl. She's like, I just wanted. It to be super focused. There's only 12 songs. And she said, every song is capturing a moment in time. I know exactly what I wanna communicate in that song.

And the album is just complete it's whole. And she could have written and, and produced dozens of songs on that album, but she didn't. She chose to be really, really focused. And I think that that's what Chat GPT can help you do, is to take all the input of your client sessions. Like I, I do that regularly now where I will.

You can put a session transcript and I'll say, where did I show up? Well, as a coach, how can I show up better as a coach? And of course, extracting themes, I can do better on that 'cause I haven't really done that as well. I've really been doing it about honing my craft as a coach, which is really good. But if you're a real estate professional or a lender, do it.

Say, you know, if you were the top 1% of 1% agents globally, what am I not doing? That I could be doing based off of all of this information I just gave you. And obviously you're not gonna go and do everything that it says, but it can show you the gap of like what other people are doing, where you're at, and you can adapt and kind of, again, it just reflects like, it's just amazing.

But it's not to outsource your voice, you know? Like that's, that's one thing I want everyone to remember and take away from this episode. Another thing that you can do is take. Content you've already made that you, that has done well or that you like or really sounds like you. Mm-hmm. And put that into chat GPT and say like, this is me at my best.

Or This is what I sound like, this is how I want to sound in future posts. And that it will be, begin to know your voice. So that's been really helpful with me 'cause it knows things I would say or not say. Like I always tell people I am not techie, I am not, or not. People chatGPT. I tell 'em I'm not techie, I'm not a bro.

Like I would never say that. And I literally say over and over again, that doesn't sound like me. That doesn't sound like me. I wouldn't say that. Here's how I would say it instead and remember this. And it has really gotten very close to sounding like me at this point. Mm-hmm. Yeah, and I think to your question of how many people don't know what a brand is, I think to give chatGPT the context of your tone of voice is so important.

And, and that is, even though that's like, that's a jargony term brand tone brand like voice of Customer, all it is, is knowing how you want to describe how you make people feel when they read your words. Do you want them to be energized? Do you want them to be inspired? Do you want them to be motivated? Do you want them to be thoughtful?

Like just really even knowing those descriptions. Like I know for my own brand tone, I am very clever. I'm bold, I'm cinematic, dramatic. You know, that's, I, I use a lot of analogies and metaphors, like I use the metaphor of building metaphor. Analogy. It's an analogy. Building a brand is like building a house.

And so even just having that awareness about your language. 'cause I would say of all the things that go into creating a brand, and of all the things that generic chatGPT content gets wrong is the language, the words that they use. The words are so generic, and you know that feeling when you read a Chacha BT caption, you're like, Ugh.

Versus. If you have a catchphrase or you have your own weird little lingo, or it throws in a random astrology reference, you're like, that's probably cat. That's probably cat talking. Yeah. Right. Yeah. Yeah. I think that people are still asking it just to create content, like make me an make me a market update.

Make me right. 30 posts for the month and that's never gonna get you the type of content that you want that's actually going to be memorable and connects with your audience. And so the real thing is how do you use chatGPT or any other, um, AI to make even more connections with human beings. Mm-hmm. Not just be seen by human beings.

Yeah. Because there's no point if you're seen, but they don't remember you. You know, then you're just like getting swiped past. And you know, I'm looking at like our notes here, like a few of the things that AI can't do yet, or maybe not ever, I'm not sure. Like it is moving really quickly. But AI can't create that sense of like human vulnerability that you get when you like call up your best friend.

Like I, I have a good friend of mine who I've known for years, and I found out that she's going through something. I was texting with her back and forth and it was just like, just our text exchange and knowing that we were connecting on that and I was supporting her from afar. 'cause she lives in Miami.

AI cannot do that, you know? And so, like the way that I would use it is like, let's say you do have a story you wanna share, but you're not an, you're not an expert storyteller yet, right? Just say, Hey, kind of had this crazy situation happen today. Chacha bt, can you help ask me questions so that I can start to put together a story that would make sense, that would captivate, and I think also remembering or asking Chacha BT to say, and every time somebody reads something I write, I want them to feel what you want them to feel inspired.

Right? Whatever that might be. It's like one of the things chat GPT knows about me is that I'm. I speak in a no nonsense bestie tone like I'm your bestie, but I will call you out on your bullshit when you're not doing. Mm-hmm. The thing you should be doing, you're not doing the best you can be doing. Yeah.

She's done it to me so many times, guys, I'm always gonna lovingly call you out, but it's just because I know, I know you can do better. So that's all, that's why, um, that's it. But it's also the thing that. Makes people feel close to me because mm-hmm. I'm not putting a wall between us or like treading on my words or being so careful because I act with emotion.

Um, but that's just like part of my brand. And so it knows I'm a no-nonsense bestie. I will call you out. I will. You know, tell you that that outfit looks terrible and, but lovingly, you know, 'cause I just want you to look your best or whatever. Um, look, my action has upleveled greatly since we became friends.

It's, and it's not even about you. It was about my friend, my best. You was texting me today who was like, do you like this outfit? And I was like, are you going to Wyoming? Like, 'cause I like it if you're in Wyoming, but like in Vegas, it doesn't really work. And she said, yeah, you're so mean. And I said, I know, but that's why you love me.

And she's like. Yeah. Basically. Mm-hmm. That's why you called me. 'cause you know, I'm not gonna be like, yeah, that looks great. If it doesn't and it would look great in the right setting. Anyways, that's an aside, but basically I'm always gonna tell you the truth. Okay. Um, I also, I had one more tip that I wrote in my newsletter that I wanted to share, um, because yeah, because you said to tell it your tone.

Mm-hmm. But you can literally, mm-hmm. Give it your tone. So record something that you're actually doing because, because you might say, oh, my tone's confident, but like what does Confident Candace might sound different than Confident Cat, right? The way we show up sounds different, right? So if you can give it actual pieces of you on stage, you giving a workshop, you on a podcast.

And you know, you're feeling that thing. You want to feel whatever. If it's confident or you're feeling like that bestie. Yeah. Upload that. That is the thing that's going to help. 'cause sometimes the words are just not enough. Mm-hmm. That's true. That's a good point. And the other thing too that I see a lot of people use and just not the way that I would recommend is when it comes to responding to emails.

So two, two things here in using chat to BT to write an email. 'cause we've talked about, and I'm not talking about email marketing, I'm talking about an email between you and a, and a and a client. You and a coworker, you and even a family member, right? If you're like that formal. Um, so one, uh, people can tell.

It's just completely written by chatGPT. The consumer is so much smarter. Whoever you're writing to is a lot smarter than you're giving them credit for. It's been done so many times that it has become generic, so don't do that. But I wanted to share one statistic here, um, that our producer pulled. So, one, this statue shows that one Cornell study on a short video found that AI generated titles increased video consumption by 7.1%.

When the creators co-edited the AI titles, but purely AI generated titles, sometimes underperformed human tweaked ones. So the sweet spot is use it, right? Yes. So it's like, it's not an either or situation. We're not saying never use ai and we're not saying only do your thing. It's, it's and right. Give it some good input, have it come up with a couple titles.

I always look at whenever AI's presenting options to me, I pay attention to whatever makes me feel something like what, what do I sit up straighter in my chair or I lean in? You know that like, it's like muscle testing. You know when you go to the doctor and they do like. They like stick needles into your muscles and test your like muscle strength.

Right? But it's like muscle testing. And so find that and then tweak it, right? Because I'm sure that there's a word or two in that title that you would be like, Hmm, besty, Candace would never Right. And then just change that part. The other thing too that I love and have been doing is instead of rushing to respond to an email.

Like I'm dealing with a situation right now where it might actually go to court. Nothing crazy, but it's just like more irritating than anything. But I'm very self-righteous and I wanna champion the little guy. So it's probably gonna end up there, is to drop a PDF of the email right as an attachment into the Chacha BT conversation and ask Chacha BT to analyze any underlying like emotion or motivation or different perspectives or angles that you might be missing.

And then use that input, that insight, to then draft the response yourself. Because you might be assuming, oh, this person wrote this. This is exactly what they're thinking, right? If you're dealing with a difficult client or a high stake situation, chat might find something that you missed that could completely change how you're gonna approach responding to that email, and then you write the email yourself, which makes it that much more impactful.

So that's my little tip on just for email communications with clients. What I have been doing. If it's a, if it's a tough one, and I'm a writer, so like if, if if, if it's tough for me, I can imagine it can be tough for others. So like use that as like a hack, right? To like read between the lines, but still write like a human, you know?

Yeah. I'd also say the more that you can give it stories or real life scenarios, the better. So something I've been working on is using my LinkedIn newsletter as more like. Thought leadership, like here's what you can do. But in my emails, I'm trying to use the same topic, but make it more story. So like, here's what happened with my client and that's why we need to do this other thing.

So it's like grounding all of the knowledge or next steps in something that actually happened so that it feels more real instead of just. I don't know. Like a framework like in the E? Yeah, A frame. Yeah, exactly. Like, well, I had to create this framework because this is what was going on over and over and over again.

Right. Yeah. And I think that's really important is that it feels like Nat a natural next step instead of just this thing that exists out of nowhere. That people get caught up when we say story. 'cause we're like, oh, but like they think story means a novel. It has to be this long thing. So, and this came up actually when I was talking with, um, my members inside Bold Brandand Energy, where somebody had said a story, and this is not the framework I'll get into like the framework, but somebody had said a story and then the other, another person was like, oh my gosh, that reminds me of Jim and Pam from the office.

And when that other person said that, after that initial person shared the story, I was like, guys, pause. I was like, the fact that somebody else. Recalled another situation. You activated a, an image in their mind of something that they had watched. I was like, that's how you knew. You told a story. That's evidence.

Right? And all a story is, is three parts. Right? The way things were, what changed and how are they now? Like that's it. Like that, the simplest format, like what's your take on that, Candace? So I'm just calling them micro stories on purpose so people can understand that it doesn't have to be a novel. Those three parts.

Mm-hmm. Could literally be a couple sentences that could be the story. It doesn't have to be this, you know, it, it, they think about it when it comes to content. Like if it's a video, they think it has to be like the cinematic masterpiece. It has to have like the hook, the call to action, the, the three bullets, the call, and then just like, it's too much.

It doesn't always have to be like that. And so now I'm just saying micro stories so people have permission to make it short. Here we go. And you can use them anywhere in your carousel posts, in your emails, in your content. Newsletters, whatever. You can use a micro story to help anchor the next thing that you're going to teach if you happen to be teaching.

Mm-hmm. Well, 'cause that is gonna be the, the fourth part, right? The bonus, fourth part is here's, here's what was going on, here's what changed, here's how it is now. The fourth is, here's what I learned. Yeah. From this change. Right, right. Yeah. Or here's what you can learn from this, or here's what you can learn.

Yeah. Way, whatever. Yeah. Whatever works. Whatever. You wanna slice it. Um, you know, for example. I woke up one mor Monday morning. I was getting ready to work out and do my bar workouts, and I walked into my home office and stepped onto the floor, and it was soaking wet, and I found out that my home office had flooded overnight, then had to cancel my meetings, had to call my insurance, had to call the building, had to do all of this.

And here's what I've learned. Always have a backup plan. Always have a backup laptop 'cause I didn't have a backup laptop. And also make sure you get enhanced flood insurance if you have a below grade apartment and insert, insert, insert. Right. But I just told that story. I'm like, what? 40 seconds? That's it.

Before change, after lesson. One thing you could, okay. Last thing I'll I'll share about AI is you could say, how can I adapt this so that it is optimized for different platforms? That's also really helpful. Right.

Mm-hmm.

Mm-hmm. Oh, and Candace, just for the clever crew here. Has anybody ever stopped you and said, excuse me, you shared this exact same topic in your newsletter on. October 11th at 7:00 PM Why are you repeating yourself? Never. It's never gonna happen. Oh, and you made a podcast episode about it, like, right? No. No.

They're never gonna say that because. They don't pay attention to that. Not the same person isn't seeing it everywhere for one. True. Um, if they are seeing it everywhere, great. They think I'm everywhere, but it's likely not happening. Mm-hmm. And no, it's okay to use the same topic, especially if you're in a certain industry.

Of course, you're gonna talk about similar topics over and over again. That means you're, that's normal, an expert. Like that's not, it doesn't mean you're a broken record, it means you're an expert. It's a good thing. Ugh, so many notes. We might have to do a follow up episode to this. But in the meantime, clever crew, stay clever.

Stay human and remember, AI can copy your words for sure, but it can never fake or why. Thanks for joining us on, not Nice. Clever. Remember to follow our podcast wherever you listen to audio and head to www.notniceclever.com to connect. For more, drop a question, we'll shoot you an answer. We're not gatekeepers here signing off.

You're not so nice, but also clever besties that mean business. See you next week.