How To Deal With Haters & Create Authentic Connections With Glennda Baker

In our milestone 200th episode, we’re joined by none other than Glennda Baker, the queen of TikTok and a total real estate powerhouse! In this episode, Glennda spills the tea on how being unapologetically authentic has not only built her brand but also deeply resonated with her audience. She’s got stories for days about facing the haters head-on, and she’s here to show you how to turn vulnerability into your greatest strength.

But that’s not all—Glennda dives into the magic of storytelling in real estate. She shares how opening up and getting personal can forge genuine connections with clients that last a lifetime. Her message is clear: if you want to be seen and remembered, you’ve got to be relatable, reliable, relevant, and, most importantly, real.

We also explore Glennda’s take on success—hint, it’s all about freedom and those unforgettable life moments. Plus, she dishes on why sharing both your wins and your struggles is key to building trust and showcasing your true value. And if she had a superpower? Glennda would choose to make everyone feel loved and heard. Tune in to soak up all the wisdom and get inspired to show up as your most authentic self!

Connect with Glennda on Instagram and TikTok

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Transcript

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This guy goes, yeah, I'm not going to unfollow her because I want to watch the wreckage. I'm going to get out a beer and a lawn chair and I'm going to watch the total destruction of Glenda Baker. my gosh. Bitch, how are the seats from the cheap section of social media? How many people are you really missing connecting with on a different level? She called me because she saw my tennis video. She is me. My engagement from that post went up about 632%. Two weeks later, over 6 ,000%. Wow. You're like, you're a 57 -year -old woman. They really want somebody younger. They really want a man. this is a woman telling you this too? Yes. I was on a podcast and I think she just kind of off the cuff asked me, are you a screamer? We're going to have to put like a warning label on this episode. Hi, I'm Kat. marketer turned brand storyteller. And I'm Candice, educator turned entrepreneur. And you're listening to Not Nice, Clever. As CEOs and leaders, it's your job to always have the answers, but sometimes you need a little help. Leverage, if you will. We get it. This is the place for you. So wherever you're listening, 5 .30 a at the gym, on your way to your next meeting or putting out today's fire, let's get into it. Today is our 200th episode of Not Nice, Clever, and we have an incredibly special guest who Kat and I were so honored to sit down with for a full hour. Her name is Glenda Baker. You might know her as the queen of TikTok or the Michael Jordan of real estate. Either way, you are in for a treat. We talk about personal branding, how to deal with the haters. There's a point in this interview where I was blushing for sure. So you're definitely going to want to listen in on all of the greatness that is Glenda Baker. She's just such a gem and we're so excited that we got to spend this time with her and I think he will be too. Here's where I want to start Glenda because I have admired and known you for so long and even though I claim to be an expert in personal branding and Candice does too, I'm never above learning. And so I want to know from you directly, personal branding, brand, How do you define it? How do you experience it? How do you understand it? Like what's your, what's Glenda's definition of brand? Probably for me, I'm looking to build a brand that's memorable, that is true to me. And what is really critical for me in my brand is that what you see online is exactly what you experience in person. And I think that that's where brands kind of miss the mark a lot of times because you'll see something online and it's not consistent or cohesive with what you see in person or what you experience in person. And so for me, I really want to be able to make the brand not just visual, but tangible in a way that people feel it in the fiber of their body. And I feel like if you can take your brand from something that's just memorable to something that makes a moment to me, that's a true brand. I love that. Not just something like on paper, but like off paper that can be felt that can't necessarily always be quantified. you know, it's funny. I was in Dallas a couple weeks ago and the moderator of this QA after I spoke asked me, they're like, who do you feel like embodies their brand? Who is very like not performative, right? Super authentic. And I had to like pause and think for a moment and then I'm like, duh, Glenda. you, I feel like you've even just become more of you over the last couple years, like since you've really exploded online. Was that like hard for you to be? transparent and like open or has it always come naturally for you? It was very hard for me not to be perfect because I was, I really bought into the post to be perfect. there was an agent, I'll never ever forget this. There was an agent that I met through the Tom Ferry coaching program and she was from, Boston and she was everything that I wanted to be. Her hair was perfect. Her face was perfect. Her clothes were everything like her pocketbook was the pocketbook that I wanted all of my life. Like looking at her, she was like this, this picture perfect person that I wanted to be. I had seen her from afar. All of my kind of theory of her was just from afar. And then I was so disappointed when I sat down with her and she was not that person. Like it was all smoke and mirrors. was just, it was so fake and I was so disappointed. And in that moment I remember thinking to myself, I never ever want somebody to meet me. and have that experience. And so it really kind of showed me like firsthand how important it is to rather than trying to be interesting, be interested in someone. And I think that that moment in time, like I remember where I was sitting in Palm Springs and the light bulb moment went off that This woman is just trying to be interesting. She has absolutely no interest in me. You know what's interesting about the story to me is that I'm sure there are people who are watching you right now, myself included Glenda, who's like, Glenda is perfect. Her hair is perfect. Her tan is perfect. That bag she carries is gorgeous. Those star outfits are amazing. Like, come on. Like people are absolutely thinking about you in that same way. Obviously they have the added bonus of actually meeting you and realizing that that is you. And you probably have another ponytail girl story in your bag to throw at me to make me laugh in real life. Right. So it's just so interesting how we form those parasocial relationships online. And when it actually matches up in real life, that's where the magic happens. And that's what I, what I mean when I say like, like you can feel it. Like when I hug you, like I want you to feel that you're my friend. I want you to know that whatever you told me in that brief moment that we met, that it meant something to me that I actually listened, that I wasn't looking for the next most popular person, that I wasn't looking to have a conversation with somebody who was more important than you or more interesting than you. I want you to know when I hug you, when I'm talking with you, that you are the center of my attention. And if I can convey that through video, if I can convey that through tangible touching you, that's what I want, want you to do. I want to see, touch, feel, smell. I want to be that kind of brand. Note to all of you guys, take a shower and put some cologne perfume on before you Glenda Baker. She's smelling you. Well, you know, this is the thing. It's kind of funny. So I wear this perfume, from Abercrombie called fierce and it's a men's cologne. And, and I've worn it for years and years and years and years years and years and years since Lucas was like in elementary school. And it's so funny because I will never forget when Lucas's little friend goes, you know, he ran up to me and he hugged me. And he goes, I just love the way you smell Miss Glenda. You smell like the mall. And I was like, my God, like that, like who doesn't remember walking through the mall in the early 2000s and smelling Abercrombie? It's so funny that you mention that because the perfume that I wear that like my kind of my Abercrombie Fierce is Clinique Happy. And yeah. And it's so funny that you're talking about the light bulb moment we were sitting down with that agent. I remember the babysitter that we got when we were little after my grandpa had a hand in raising us. He lived with us, but after his health was failing, we brought on help. And she was in college. And I remember the first time she came over and she interviewed with my mom and dad. And I gave her a hug. And she smelled like Clint E. Cappy. And I remember thinking, she's so cool. I want to be like her. Because she was from Hawaii. She had a K name just like I did, like all of our family. And now to this day, I still wear a clinic happy cat. have to tell you, I got like this flurry of messages and Hey, you just got this shout out at a thousand watt. Hey, you know, the speaker shouted you out from thousand watt and my friend, Mary Maloney actually videotaped that segment. I met Mary and I just want to tell you like, I'm honored. that you used me as an example. I don't think that people understand. Like I'm a real estate agent in Atlanta, Georgia. Three years ago, you know, yeah, I sold a lot of houses, but everything has changed for me and to be, you know, spoken about with someone of your caliber and the way that you described me, I was so honored and so touched. And I was so happy that I had that moment in time to hear what you had to say firsthand. So I wanted just to say thank you so much. It touched my heart like you cannot believe. I'm going to cry now. I've been a little emotional lately. Thank you. I feel like people think that we don't need that validation and that support and that love and that shout outs because we've made it or we have X amount of followers or we're on these stages. And I still get choked up when like our clients at Candace and I get to work with shout us out and or when my podcast. host partner gets mentioned in Forbes casually. Yes. That cat was mentioned in Forbes. That's it's still kind of surreal to me. that, especially on the angle, it wasn't even about personal branding. It was about me being third culture in my immigrant background. But that is about personal branding. That's true. That's my brand story. That's your brand story. So just incredible things. know. And like honestly, Glenda, the thing that stands out for me the most is like, that moment that I shared, like, because I think I DM'd you privately. Like I have, I don't struggle with certain things, but people I love do. And watching that and seeing you share that and own that was just, I mean, it's like as real as it gets. And it takes such courage because when you share things like that, I feel like it triggers other people and you can deal with haters and trolls as much as you have advocates. But, you know, we don't feed the, we don't feed the animals at the zoo. but you're welcome. And it was, it was easy. to talk about you in that way. Well, thank you so much. I, I read a quote that it said, surround yourself with people that talk nice about you in rooms that you're not in. Candice, when I saw that video, I was just like, Those are my people right there. Thank you so much. So I really appreciate that. And you know, I, I went through, I guess it's been a couple months ago now, goodness gracious, May, June, gosh, about two and a half months ago, I did a post and I had so much hate on this post that I did. And there's like 500 comments on this post, just hate. mean, mean from other realtors. And I mean, I just did not know what to do. was, I never ever experienced anything so personally directed. And my engagement from that post went up about 632%. You know, then I started posting Glinda's greatest hits because I was, to be honest with you, I was so whacked out. I was so upset because that's people have been so mean to me. that I just couldn't post anything but just the stuff that I knew works. I just started posting Glinda's greatest hits. And from the day that post went kind of viral with its 500 comments to two weeks later, my engagement went up over 6 ,000%. Well, I guess it was like the best worst thing that could have happened. It taught me a lot about the people that are in your circle aren't always in your corner. It taught me a lot about a lot of times that people that follow you are not really Glenderatis, but they're people wanting to watch you fail, wanting to watch you make a mistake, wanting to see you get off track. And, that was such an eye opening experience for me. because you know, I was living in this world where everybody loved me. Like I just, like, it never even occurred to me that I don't follow people that I don't like because I don't want that energy around me, right? Certainly not commenting on their posts. Yeah. Yeah. I'm not saying mean shit. And what blew my mind was like, do you not think that people that are hiring you are going to your social media and looking at what kind of person you are? you be ugly online for It was so shocking to me. But I think that part of the draw for people to me is that I'm not perfect. I think that people are tired of that post to be perfect. They're tired of that scripted reality. People want to know that, you know, you're not perfect. I got a call from a production company today and they've been trying to get me to do a show, a television show. And they said, you know, the network really likes you. But you're, know, yeah, I just want to be honest with you. Like you're a 57 year old woman. They really want somebody younger. They really want a man. And I'm like, and she's like, don't you work with, with men or younger people? And I'm like, this is a woman telling you this too. Yes. Yes. Such a shame. Yeah. So it's, it's so interesting. What's so, I think what's so interesting to me is that I, and maybe it's just me, maybe it's the world I live in. I think that it is such an amazing opportunity right now to be a woman. And I think that like girl power is so strong. And I'm thinking to myself like, I don't know about you girls, but like for me, I love watching other women like just be a boss on television. Like I would love to see more of that. I don't need to see any more, you know, young bucks, you know, being, you know, doing stuff like that. It was just kind of so weird to me, but I built my brand on being a 50 year old woman in Atlanta, Georgia. So I'm good with it. Glenda, I pray, I pray that I look as damn good as you at 57. When you said that, like, I'm like, what? I'm like, I thought maybe you were in your 50s. Candice in my head is perpetually 35 and Glenda, you're like perpetually 45 in my head. So that's just the mental age I have of both of you. it that way. Yeah, yeah. I've got a lot of money invested in this space. My little grandson, he's like glitter, put on the goggles, put on the goggles. I'm like, sweet baby. I can't put on the goggles. I've got too much Botox in my face. And he goes, he goes, what's Botox glitter? I said, it's the thing that makes me look pretty. He goes, you are very pretty. I love it. Okay. I want to talk about how you decide for yourself what you want to share and what you don't want to share. was on a call today with a hundred agents and they were asking me, how do I know Candace? What is too much to share online? What's too personal? I don't always do a great job. but I look for three things and when I am posting, I want to inspire, impact and inform. Those are really like the three. I guess they're called verbs that I want to do. Like I want somebody to be inspired. want them to be impacted. I want them to be informed and is the content that I'm posting doing that. And so even when it's personal, even like when it's about the ponytail girls or even when it's about my grandkids or my kids or my family or my friends, what can somebody take away from this lot from this video is kind of how I think about it. but like I, I, I, was on a podcast with my daughter and something came up and I think she just kind of off the cuff asked me like, are you a screamer? And I was like, well, if the person that you're with isn't making you scream, you're probably not with the right person. And so I didn't really think too much about it. And we're have to like a warning label on this episode. Honestly, Candice, does that sound like something I would say? Cause I totally would say that I would, I'm, I'm here for that. What was so bad was, maybe not publicly. I love it though. I've been seeing somebody and his daughter follows me. His daughter actually followed me online before I knew him and Victoria posted this clip and tagged me in this clip and he is out to dinner with his daughter and she's like, Hey, I wanted to ask you a question. because I heard on Glenda's podcast that she's a screamer and he like spits out his drink across the bar. So, and I think to myself, like, maybe I shouldn't have said that. I'm getting embarrassed and sweaty for this situation right now. It was horrible. I'm like, this is terrible. but you know, so don't think I should have shared that. I don't always make like a great decision. sometimes I go a little bit too far, but in, in everything that I post, It's true. And then I got to thinking about it and I thought to myself how many women are really like shamed into that they shouldn't enjoy, you know, their partner. That there is a should of conduct, you know? And so I was just thinking to myself like, why be embarrassed about stuff like that? Like I really feel strongly, was on a podcast with Dr. Sex Fairy and we talked a little bit about women in their 50s and how they're kind of like shamed about being sex positive. And so for me, just wanna, whatever I can do to inspire, impact and inform people, that's what I'm gonna talk about. And if I feel comfortable talking about it, then I'm gonna talk about it. And if I don't, I'm not. And if you don't like it, there's this unfollow button or delete or block or whatever. I think what people overlook and maybe the agents that you were doing this webinar for earlier, Candice, is that the name of the game that we hear so much that people talk about, and don't get me wrong, I support it too, is the idea of being consistent. like, Glenda, you've got your framework, inspire, impact, inform, which I love. But then I think that people undervalue being potent in their content too. And the potency doesn't happen all the time, but when it happens, it's memorable. Sometimes people spit their dinner out, unexpected conversation, but I think a mix of that is the best. so, you even if you get it wrong, it's still, you know, you can still tweak and iterate on that and maybe just have it in mind for the next time. just think that it goes back to authenticity. If it's a conversation that you would have with a group of girlfriends, it might be something you should consider sharing online because there's people just like your girlfriends on the other side of that screen. And they also want to buy houses and build wealth and make decisions like men do. So why not open that conversation? put my stuff in buckets. What would I tell my best friend about real estate? What would I tell my best client about real estate? What would I tell my therapist about real estate? And for me, those are kind of like the buckets of how I create content. And when I'm, when I'm creating content, I am like, look away from the camera. Like my deal is, like, I want to be talking to someone. I'm great in conversation. And so that's why I look off camera to do my videos because I've got somebody sitting there in the chair that I'm actually able to talk to. so that kind of, that helps. you know, it helps me create, it helps me be creative. But I think a lot of real estate agents, especially they think everything is so second nature to them. They think that what they do, everybody knows what it is and they find it, they don't find it interesting because they do it every day. And what I think a lot of real estate agents don't understand is like just listed and just sold is once upon a time and the end and where the magic happens is in the story in the middle. And what happens is, like, It's not just a story about Bobby and Susie. It's a story about Bobby and Susie, but it's also a story about every house that you show them, every interaction that you have with them. And, and why did they pick one, two, three banana street? And why didn't they pick one, two, seven banana street? And what was it about that house? And what was the story of the house? What was the story of each house that you showed them? And what was it that was crazy that happened? mean, you think about you know, I showed Trish this house and the guy opens the door naked. I mean, that is, that's the meat in the middle. That's the, that's the plot twist. That's the exit stage left. What's going on here. I'm hilarious. Sorry about that. I mean, like, you know, when I sold the wrong house, like even like I had some agents come to Atlanta to meet with me and We drove, we went to this show house and we, and I drove them by the wrong house and they're like, my, like they could, like we drove the route that I drove with that guy. so like to me, it's just so, there's so much you can talk about in real estate. It's not just about the NAR settlement and the buyer broker commission. Like, like, Everybody's got to take on that. How, how is that impacting Bobby and Susie? How is it impacting your ability to provide for your family? get to the heart of the story, speak from your heart and get to the heart of the story because that is where the magic happens. Amen. Why do you think agents are not doing that? They don't think they're good on video. They don't think that anybody wants to hear what they have to say. They don't think about the fact that they couldn't get the lock box open because it was a combination lock box from 1987 is a story. They don't think about walking in and there's no electricity, there's no plumbing, there's no light fixtures. They don't think that's a story. They don't think that the fact that the house faces West and the front door was 157 degrees when they went to open it is a story. And so that it is in, it is in those moments, the sequence of events, the series of events that the story is created. And that's what I want people to understand. Part of brand is the brand story and everything that happens. is part of your brand story. have my tagline registered trademark tagline is we provide the backdrop. You create the memories because every picture in their home, think about the father, daughter dance and the picture in front of the mantle, the picture on the stairs, the picture on the front porch on their nightstands. Yeah. Yeah. All of that is all of that is a story. And so it was when I kind of created that, that line, we provide the backdrop, you create the memories was I was like, okay, there's a story behind every single picture that my clients are posting in the homes that I'm selling them. And that's what I go back to is what was the story of Bobby and Susie and what was the story of one, two, three, banana street. friend Chelsea Pite, she always teaches that there's magic in the mundane. yeah. And I think that's so true. The things that you think are mundane are points of connection for you and your audience. And if you could just have the courage to put those things out there, even if they seem boring or awkward or it doesn't feel like it's the thing that's going to help you sell a house, you might be surprised that it helps you start conversations and conversations will lead to more sales. 100%. And it makes you relatable. So for me, am relatable, reliable, relevant and real. And those are the things that I want people to see. I'm also raw and refreshing. And so it gives me this very large base for people to relate to. you know, I think about this lady who called me from Nashville. She's got a home here in Atlanta, Georgia. She called me because she saw my tennis video. She is me. She is one of those ladies that's been tugged around like a rag doll by the ponytail girls. And she loved the fact that I was not going to let anybody push me around. She loved the fact that I got right back in their face and she was like, this is the woman I want to be my real estate agent. And so I think that when you show all these different facets of your personality, when you show all of the different layers of you, you really give people this very broad canvas to connect to you. And I think that if you're not showing different aspects of you, different parts of you, if you're just trying to appeal to the masses, how many people are you really missing connecting with on a different level? Amen. Every word of it. I like everything that we preach. you know, clients will want the followers and the business and the listings and the buyers and they don't understand like business 101, two by two, you build a multimillion dollar business. You don't build it from zero to a million overnight. Yeah. One person and then the next and then the next and then the next and that that stacks over time. I just think about all of the people that I've, I mean, that I've gotten to work with. and how each like how each one floated in my life and like where they came from. One of the questions that I always ask is what triggered your phone call to me today? What was it? What was the thing? Yeah. I want to be able to identify it. And I remember, Joel who called me from Tik TOK and I, and I'm on the phone with them. It's our first phone call. I'm like, what, what was it that triggered your phone call to me today? well I saw your video. on TikTok, I follow you on TikTok. Now don't know him from Adam's Housecat. He lives in a product that I don't really sell in an area that I don't really sell. He lives vertical, he lives midtown, which that's not my bread and butter. And I go on the listing appointment and I said, so you told me that you found me on TikTok. Was there like a particular video that really resonated with you? And he goes, yeah, the video where you went on the listing presentation. And you took and the guy asked you how much you thought his house, you asked the guy how much he thought his house was worth. He wouldn't tell you. Then when you gave him a price, he threw you out. He goes, I realized at that point, if I wanted to sell my house for the most money in the least time, I needed to list my house with you and I needed to listen to you because that guy, I asked him, here's some guy, fortune 500 company, senior vice president, know, Mr. Senior vice president, how much do think your house is worth? I have no idea. wow. I've sat in 152 living rooms over the last two years and I got to tell you, I haven't sat down with anybody who didn't have any idea what their house was worth. Nope, don't have any idea. I think your house is worth a million three. actually my house was worth a million six 50. I'm like, but I thought you didn't have any idea what your house was worth. And he's like, yeah, you can leave now. And literally throws me out. He lists this house with somebody else for a million six 50 to a million four 50 to a million three 50. The house sells for a million two two. And it takes him six months to sell the house where if he'd listed it where I told him to list it, he would have gotten more money and less time. And I tell that story on video. so, and that's the thing, Candice, it gets back to your question, you know, like what, what, why do agents not talk about that stuff? Because they, they don't think anything about that. They don't know that they don't think that there's a story there and there is a story there. You want to start when you're telling the story, you want to start with what was the problem and then. And then how did you solve it? That's everything. So you got to come up with what's the problem? How'd you solve it? And what was the result once you solved it? And so if you use those three elements when you're telling the story, like it's a home run. You're positioning yourself as the expert, demonstrating your experience. Like you are the authority. Yeah. I love that so much. And I think people are also afraid to tell a story like that, especially in the beginning when you're like, you're kind of challenging him on not putting the price out because they think that that might come off as mean when really it comes off as authoritative and direct. And if I'm working with an agent, I want someone who's going to go to bat for me in that manner. And people are just so afraid of being seen as especially women aggressive? Nobody hires me because I'm passive. Nobody hires a passive real estate agent. Nobody wants you to sit there and just, you know, I hope your house sells. Like you want me to go to battle for you every single day, whether it's on pricing strategy or staging strategy or feedback or negotiation. You want me to be on the battlefield for you. Like, and this is the thing is like, I want, I don't have any second thought about telling that story. To be honest with you, I was so angry when I left there because that man threw me out and wasted my time and didn't listen to me and lied to me to my face. I don't like that. Yeah. And so this, and this is the thing is like, is like, Part of me was like, what if I see these people? Cause like literally they live like two neighborhoods away. Like what if I see them? And I'm like, but you were complete and total asshole. like why do I feel bad? You're the one who was the asshole. And you know, this is the thing is like, sometimes I typically try and keep all of my stories like super positive. Like this was the problem. This is how I fixed it. This is what the result was. And I try and keep it like that. But what I want people to understand is that every transaction isn't easy. And that's where agents make a mistake is that they post on their social media that they sold one, two, three banana street in four hours, $400 ,000 over the list price and they had 40 offers. And every single person who sees that says they listed it too low. that it took them four hours to sell it. They got paid too much. You never ever talk about what you did to get it ready. You never ever talk about the pricing strategy that you used. You never ever talk about because you priced it like that. You got $40 ,000 more than every other home sold in that neighborhood. And so that's what makes me crazy is like you're missing the opportunity not only to tell the amazing story of your clients of one, two, three, Banana Street, but you're missing the opportunity to show the consumer your actual value. And that is what makes my head spin around and snot fly out of my nose. I could see it. Yup. Yeah. I'm ready to go. I'm like, I'm like, get out of my chair. Let me go like, go get my license right now. No, it's, I was listening to a podcast from one of my coaches and she was like, you know, people value a lot of different things, right? They value avoiding pain. They value, value. saving money, but the one thing they value above all else, except for maybe like avoiding life or death situations, is their time. And if you can show that TikTok, Joe from TikTok was like, Glenda's going to save me six months of time. Cool. I don't really care what her commission is. I don't really know about this in our lawsuit, but if I can just hand it over to her and she saves me six months of time and I sell for above market, cool. Done. Where do I sign? Right? It's a no brainer. It's literally and that's the thing is agents. You know, it's so funny. was talking to somebody today and I said, well, you know, I'm a professional. Don't try this at home. And he goes, that's right. You're the Michael Jordan of real estate. There we go. If you say it enough, I'll start describing you like that, by the way, at the next conference, the next summit, I'll be like, she's the most recognized voice and face in real estate and also BMJ. I was talking to a client today and he goes, do you know how known you are? And I'm like, excuse me. Now keep in mind, I've never met this man. He is a referral from my best friend from third grade. And I'm like, I'm like, no, he's like, well, we told the agent down here in Savannah that you were our real estate agent in Atlanta and they couldn't believe it. They were like, my gosh, how did you get Glenda Baker to be your real estate agent? work with the Glenda Baker and I'm like, my God, seriously? He's like, I think they're going to call you. love it. So it's awesome. I mean, it's great because, because like, It's going to get that guy's offer accepted because the listing agent knows me, his agent knows me, and they know that I'm going to get his household. One thing that annoys the shit out of me is when agents are like, Candace, I don't want to post another video. Only agents follow me. I'm like, great. You know, you have a competitive edge when all the other agents know who you are. When they see your name on that offer, they're like, let's figure this out, Glenda. Like we're on the same team now, you know? It's so crazy. Do you know what? Somebody said to me, they're like, you know what? Agents are following you. You should block all of those agents that are following you because they are going to steal your videos. And I was, and at first, and you got to keep in mind, like, like y 'all, I'm a real estate agent. Like I don't know anything about social media. I don't know anything about videos. I've got 122 followers. The mere thought that I would like block somebody. was like, that'd be one 21. that'd be one 20. This is really a bad idea. Right. And so this guy goes, he's like, Glinda, he's like, all these agents fall, you need to block them. And I'm like, and then I thought about it and I slept on it. Because whenever I'm not really clear about something, I usually try and sleep on I don't make a decision. And so I woke up the next day and I was like, No, I think it's okay that all these real estate agents are following me. I'm not gonna worry too much about that. I want you to know that my agent to agent referral business is off the chart. I received and sent out more agent to agent referrals than any other agent in my company. Wow. That's incredible. So it's awesome. It's amazing. Okay. I have a question for you. Shifting gears here. Today as an entrepreneur, how do you define success that might be different than how you previously defined success? Freedom. Easy peasy lemon squeezy for me to answer that. used to when I first started in real estate, success to me was about money. It was about how many transactions. my God. I spent so I pissed away so much money cooking the books, trying to looking, looking successful, buying the business where literally my profit margin was like 8%, like eight, eight, like a single digit. And then I was like, wait a minute, I'm like, I'm working my brains out, but I'm spending all this money and I'm, and I just don't have a whole lot left. And then what really kind of changed for me was in 2017, I went to go see Tony Robbins, Unleash the Power Within. And I remember I was there four days with my son, Lucas, who at the time was 16 years old. And at the end of the four days, he and my son's very tall. He puts his arms around me and he hugs me and my head is right on his chest and I can hear his heartbeat and he says to me, goes, I'm never going to forget these four days with you. And I remember in that moment in time, I said to myself, I want more of this. Like how do I string together these moments in time? And that was when I realized that success wasn't built on how many houses I sold. or how many people I met that success really was about creating these moments of a lifetime. And was really in 2017 that I changed my vision of what success was and what I was trying to accomplish in my life. Freedom, I align with that. know Candice says too, we are building our businesses in ways where we can... choose to do active consulting, active speaking, active workshops, but also have passive ways of generating income, just like you have your agent to agent referral business, which is beautifully passive and massive as well, because money used to be the means to the end, but now it's the end in and of itself is not that. The money is just the vehicle. It's just the way you get there, but you got to know where you're going, where you want to go. I mean, you can have a full tank of gas. and still arrive at the wrong place. It's a great analogy. I want to make sure that where I arrive is exactly where I want to go. And I want to be able to do what I want to do when I want to do it with the people I want to do it with. don't, I don't ever, ever, ever in my life want to be at the mercy of what someone else wants. And, I've, I've set my business and my life up. so that I'm in total control of it. So that your kids and grandkids can interrupt your podcast recordings, doing cannonballs into your brand new pool, which we love them for that because it's summer. We can't be upset about that. Well, you know, that pool is that's my influencer pool. So all of the money that I have made online, so not agent to agent referrals and not buyers and sellers. All of those people are in my real estate account. But any money that I made from collaborations or speaking went into a separate account. And I said to myself, when I get to this number, I'm going to do a pool. And I told my kids, if I ever get to this number, I'm going to put a pool in the backyard for us. And sure enough, I got there. And I got there last year. And a year later, that swimming pool came to fruition. I love that so much. So cool. Yeah. And Denver asked me, how's the pool? And I had actually recorded with him like three days, three or four days after, after it opened. Okay. And I said to him, I said, if I had only had one day to see my kids and my grandkids, it was worth every penny. If I had only lived one day to see him do it. And I just think to myself like, That is like success. That's a successful life. is a rich life. Yeah. That's just, I just feel so full and so blessed and just so filled up with just like love. And so all those agents that hated on me, I blocked and deleted them. Thank you for your engagement, Spike. goodbye. It was so crazy. There was this one girl. This guy posts on his Facebook page. He's like, if you ever want to figure out how to, how to lose real estate agents from following you, endorse a company that all real estate agents hate. This girl posts on there. I just want to know two things. How many followers she lost and how much money they paid her. And this guy goes, this guy goes, yeah, I'm not going to unfollow her because I want to watch the wreckage. And she comments back and she goes, yeah, I'm a good midwesterner. I'm going to get out a beer and a lawn chair and I'm going to watch the total destruction of Glenda Baker. my gosh. And I was like, bitch, how are the seats from the cheap section of social media? Also, like what How miserable must your own life be that you can't even look at your own life? You have to rubber neck on somebody else's. Like go sell a house in Kansas, honey. Like, I was just like, what? And you know, I always, I kind of like lived through rose colored glasses. Like what's not to love about me? But I know everybody doesn't love Glinda. It doesn't matter. That's the thing. And some people are so afraid of that, that one exchange that they never make a video, which is insane to me. You're going to live your life on the, on the projected hatred and insecurities and incompetencies of other people that have nothing to do with you. Yeah. Yeah. That you never even met. Like you don't even know. It's just, it always cracks me up. But this is the thing is like, if you're going to be, if, if you want to be on social media, you can't have thin skin. Yeah. My hair wasn't right. I have this big ass accent and no, I needed some more Botox that day or I hadn't gotten my nails done. If you wait for everything to be perfect, you're never making a video. You're just not. You're just never, ever making a video. So for me, I just, I did live video. That was kind of how I cut my teeth. I just remember for me and Candace. We did live challenges. Candace went live for six months straight. I did like spurts of 30 day challenges, but that's how we, that's how we honed our craft and got better and just ripped the bandaid off. And you have to do that. And people, they're like, no, I don't want to do that because what if I say something wrong? And I'm like, yeah, it's okay. It's going to happen. Nobody dies because you said something wrong. And probably they don't even remember it. And you know, at that time I had like four people watching my live video and it was so funny. I remember when I would have like 12 people watch my story and I was like, gosh, 12 people watching. This is so great. We're in double digits now. Yeah. Yeah. No, not somewhere. Yeah. 8 % profit to 12, 12 story viewers to now like you're being shouted out and buying pools with collaboration income. we just, it's crazy, but you don't have to have a zillion followers to be successful on social media. And I hope that agents understand that, you know, my girlfriend posted a house that she was going to put on the market and she posted it on Facebook because she's 70 years old. And she, I think she has maybe 300 friends on Facebook and I saw that house and I called her and I'm like, Hey, I want to buy that house at 123 banana street. And she's like, okay, I'm to put it on the market Saturday. And I'm like, okay, super. I went and looked at it and I bought it. And so you think about like, like she, she has 300 friends, like how successful is posting on social media going to be for her? Well, It was super successful for her. It was more successful than the MLS. Glenna, this is probably arguably my favorite part of any time we have a lovely guest in our digital house. It is our rapid fire segment. Okay, awesome. I promise I'm going to be rapid. I feel like you're going to set a new standard for rapid. Okay, so here we go. No wrong answers. We're all besties here. First thing that comes to mind. What was one of your childhood nicknames? Pumpkin. Me too. That's adorable. Okay. What is your go -to lazy dinner when you've just had a dinner? Pizza Hut Pan Supreme. my God. You and Will both. He gets upset if I don't order the Pan Supreme. Okay. I love it. right. Takis or Hot Cheetos? Neither. I'm not eating that shit. You're not eating that shit. Okay. We won't tell you what our answers were then. What is the best non -curse word, one word insult? Yeah. You know, I talk a lot. So one word is super difficult for me. so do you have a phrase? My phrase is, shut the fuck up. But I mean, I mean, or get the fuck out. mean, my phrase is probably, and those both have bad words. Yeah. Probably when I'm being like super nice, nasty, it's like, it's like, really? Okay. Do you do a Southern bless your heart? no, I've just told him to shut the fuck up. Okay. Okay. I love it. I love it. I just, I mean, this is the deal is like, if you're stupid, I'm going to tell you and you know, it's funny because Elizabeth has been with me 23 years today. She said, do you think that we should tell, you know, Betsy about this new listing because she may have somebody, should we tell them, tell her about it? And I said, no, you shouldn't tell her about it first because then she would have insider information. She could tell everybody that she had insider information. She's not going to do anything to help us or our client. Let her find out when everybody else finds out. I said, plus she was nasty to us. And Elizabeth says to me, she goes, she was when you are done with somebody, you are done with them. And I'm like, yeah. I mean, I don't need to have that negativity. a Scorpio like me or no? No, I'm a Sagittarius, Sagittarius, fiery Sagittarius. I'm a Sagittarius and I love you. Until I don't. And when I don't, I don't. I love my Sagittarius women. They're so light switch like that. I'm the same. I'm the same. Okay. next question in rapid fire. Who was your celebrity crush? is this going to get you in trouble? you know, I listened to the smut romance right now. My celebrity. crush is Byron Crown. Okay. And I may not. mean, it was the Everest brothers. It was the Arrowhead brothers, but Byron Crown or Barrett Landry might be, they're not celebrities. Those are fictional crushes. okay. Well, celebrities. Okay. So, you know, I don't, I don't really know if I have a celebrity crush because most actors are short and I just wouldn't have a crush on anybody I could break. An athlete, think we'll take that. my God. Atlanta, Georgia, please tell us. Yeah. Athlete crush. Probably. Yeah. I can't say him. that's where she draws the line.'all. I'm going to, I'm going to pass on that one. I want to, I'm going to plead the fifth. Okay. Cause I know him and if he heard this, he would be like, my God. Okay, I'm texting you after this. need to know. know group text. Okay. Last thing you bought online. Pillows. There we go. I bought pillows for my rental houses because my housekeeper told me that the pillows looked yucky. So I have a couple of Airbnb's and I keep them in a standard where I would want to like stay in them. Yeah, naturally. And so I ordered pillows. But probably the funnest thing that I just ordered online, it's not the last thing, but it's definitely one of my favorites, is I ordered this Yves Saint Laurent bag, shoulder bag that has rhinestone stars. my gosh. We can't wait to see it in all its glory. Y 'all, it is so fabulous. I love it so much. Like I would wear it every day, but it's not like an everyday bag. It's a little bit much. I mean, I think you could pull it off every day, Glenda. I it would work for you. know, but it's, it, it, it really is. It's really very special. It's just such a beautiful bag. I was in Capri many years ago, in Capri, Italy, I was there last summer with my ex husband. There are some cities that Louis Vuitton has like a city bag. So Milan and Capri and Paris, a lot of different cities. And so, but you can only buy it at the store. It's not available online. And I wanted this bag or so. want to take my next breath. And it was $1 and my ex -husband was like, you are not buying that bag. And I was like, no, no, no, I really want this bag. this is my favorite place in the world. I really want this bag. And he's like, you know, if you buy everything that you want when you want it, I don't have anything to get you for your birthday or Christmas. And I'm like, okay. Well, no problem then. So, but they don't sell it. except in the store and he's like, he's like, well, you know, don't you worry about that. So I'm thinking like, he's going to sneak back or send somebody from the hotel to get it. He was never going to get me that bag. Never. that's why he's her ex. never ever got me that bag. And so no lie, I was, was going through this divorce, like, and I'm like, and we're fighting over every single penny. And he wants to keep my golf cart and he wants to keep my Adirondack chairs. And you know, you're not allowed to spend any money and I bought and I found this Capri Louis Vuitton limited edition bag and I online and I bought it. And so I think to myself, you don't think you bought it, but you actually did because I spent the marital assets to get that pocketbook. So, I mean, no, that sounds terrible, but that was kind of fun too. All right. That was not rapid response, but that was Glenda response, which we love. Okay, last two questions. One, Candice has very much an obsession of being at the airport. She is always on the go. So my question for you is, Glenda, when you travel, are you a two hours before boarding or two minutes before two hours? think the Lord, I'll leave my house two hours and 45 minutes. Yep. I give myself 45 minutes to get to the airport and I have my own sky cabs at Delta sky priority, Harold and Wallace. They are ready for me. If it's the weekend, it's Brian. I have my own digital ID lady that I go through the line. I have my own way to like unpack and put everything in my bucket. I get to the other side. The other day I made it from my house, the front door of my house to the sky club in 44 minutes. So all the way bag check through security into the sky club in 44 minutes. I have to say I am enjoying a little bit of lounge life lately, which is an incentive of getting to the airport a Not just having them do Miss Cartiopolo, Last Call, boarding doors close in 60 seconds. Okay, last question. I am secretly a comic book and superhero nerd. if you, yeah, Marvel, DC, just truly, it's what I grew up on. I didn't read the romance novels when I was a teenager, but... huge into graphic novels and comics. So if you, well, you already are a superhero in my opinion and Candice's, but if you were a real life comic book superhero, what superpower would you want to have? what superpower would I want to have? man, I want everybody to feel love and be happy. If I could, if I could do any one thing in the whole world. that just with the people that I touch, that I changed their life, that I make them better. I make them feel better. I make them a better person. And I think that there isn't any better superpower than somebody who makes another person feel loved and heard. That's probably the best answer that we've had yet. Yeah. I'm so, I'm so blessed. I'm so very, very, very blessed. And I just think to myself like, Like, well, if there was any one thing that I could have in my whole life, it would just be that I always feel love and I always feel heard. Every human wants to feel seen, heard and valued. That's it. Absolutely. Seen, heard and valued. Yep. Okay. Glenda, where can the people find and hang out with you? You can find and hang out with me wherever is most comfortable for you. like Google Glenda, like literally, if you just put my name in Google, if you are on Instagram or Facebook or threads or X or tick tock, literally it's just Glenda Baker. And there are lots of, lots of clones. but there's only one Glenda Baker and it's G L E N N D A B A K E R all together everywhere. This is so fun. Thank you so much for your time. We really appreciate it. You're incredible. You're gonna be our 200th episode and you're gonna get an email before the episode goes live So you'll know that it's live and we'll send some social assets as well So we're we're so excited to have you. Thanks. Thank you so much for inviting me and I am I'm so honored and I'm so impressed by both of you. I just it's so cool to hang out with people that from their core are just doing everything they can to make people better. And so it's so cool to get to hang out with you guys. Thank you so much. We hope to see you person sometime soon. Bye guys. Thanks for joining us on Not Nice Clever. Remember to follow Not Nice Clever wherever you listen to audio. And if you haven't already, drop that five star review, share your takeaways, tell us your story. We love to hear it. Signing off, you're not so nice, but so clever, besties that mean business. See you soon.