The Referral Secret: How Social Media Helped Build 80% of Andrew Jevin’s Business

Ever feel like imposter syndrome is holding you back from showing up online? You’re not alone! In this episode of Not Nice, Clever, we’re hanging out with social media coach, content creator, and LA realtor Andrew Jevin, who’s keeping it real, raw, and relatable.

Andrew spills the tea on how "climbing cringe mountain" and creating social media content  helped him generate 80% of his business through agent-to-agent referrals. (Yep, you read that right!) He shares the power of authenticity on social media, why personal struggles are actually your secret weapon, and how building meaningful connections can transform your brand and biz.

Plus, we’re getting a sneak peek at the upcoming Social Summit in LA—aka the ultimate hub for real estate pros looking to level up their social game and find their people.

So if you’re ready to climb Cringe Mountain and build a referral business- you are not going to want to miss this one!

🎟️ Andrew's Social Summit - LA | March 18-20 2025  

👉 https://www.socialsummit2025.com/

👉Follow Andrew On Instagram Here

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

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Find out more HERE.

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Transcript

We're always going up Cringe Mountain, and then like, you know what, that's imposter syndrome, that's like, I'm not worthy of this attention, getting to speak, or getting to be a guest on a podcast. Those voices get in your head, like, who am I? 

I learned like, probably like in the last two or three years, that anytime I talk about coming out,  I conceived that day, I lost some followers. But I also learned that that's okay. So they're never gonna like, be a part of my life. The more and more I do share, the more and more I am attracting. The people that I want to attract and have conversations with and be in my community.

It's like your vibe attracts your tribe.  About 80 percent of my business has come from agent to agent referral. I think we can celebrate going viral, like that's fun to celebrate, but that should never be the goal. 20 million views on your dog video is not gonna help you sell real estate.  Okay. Get ready, clever crew, because today's guest is holding nothing back.

Andrew Jevin is a social media coach, content creator, and realtor out of LA who has sold 130 million in real estate through social media.  He's been featured in the wall street journal. The New York times and is now on a mission to help entrepreneurs find their authentic voice and show up online with confidence.

Andrew's known for his high energy and fearless approach to content creation. And today we get to talk to him about building community, getting comfortable with vulnerability and climbing cringe mountain. So let's welcome to the show, Andrew Jevin. Well, Welcome Andrew to not nice. Clever. We're so excited.

We can't wait for the clever crew. You guys listening in and watching on YouTube. Andrew is such a light already. We were, we actually already started talking about things we were supposed to talk about in the episode before we hopped on. And then our producer Corine was like, guys, save it for the show. So we are here.

You're here, Andrew. Thank you so much for taking the time with us today. Thank you both for having me. Yeah. So like many entrepreneurs, like many of our clever crew, uh, we wear a lot of hats. We were a lot of names sometimes asked, answering the question of who are you, what do you do is very complicated.

So you've been, you're a realtor, social media coach, content creator, you know, for those listening in and just hearing you for the first time, how would you describe yourself in like one sentence? Like what's Andrew's pitch? I, I don't like to start off with that. I'm a real estate agent because like, I'm not just a real estate agent.

Like I'm a lot of things just like we all are. And I think like, so that's tough. Um, I would say that I am  right now. Um, Oh my God, then you can just call me off guard right now. Really? Uh, I would say I'm a, I'm a content creator,  real estate agent. And  the past five years stumbled upon being a coach, and I don't really know how that happened, but now it's happened, and I've owned it.

I've stepped into it. I've embraced it, and it's been really rewarding. It's very rewarding to, uh, I mean, as both of you know, to help agents.  Start getting to realize that they can be themselves. So, um, I'm just a feel good person. That's what I am. Like,  that's what I am.  I can sense that. Candice and I can totally sense that.

Love your vibe, Andrew. And I completely agree. Like, it is so rewarding. I always say I live for that lightbulb moment when someone Realizes that they can realize that what's possible for them starts to get the hint of success that they've been wanting. Um, that's what I live for. And like, if I didn't, you know, have to pay money to eat and live, I would just be able to be so happy off of collecting light bulb moments. 

Yeah. And getting to see that, I think is like, I mean, it's gratifying getting keys to like a first time home buyer. Like it's, that's, it's, it's. I get a good feeling. I don't get as good of a feeling as I get when I see like, somebody just get to be themselves for the first time and like, that could be like they're 60 years old and they've never been themselves yet in their life. 

And like, I mean, we, I think we all go through something where we're not ourselves.  And it could be like all our life, it could be, you know, for like the high school years, the college years, the twenties, the thirties, the forties now, um, of like where we're at times not ourselves. So to get like, to make, to help people like have a safe place is just such a powerful, like until you're on the other side of it, you don't really know how great that feeling is.

Yeah.  Authenticity. That's, um, it's been somewhat of a buzzword, but how you described it and just like, honoring the fact that sometimes people don't have that supportive space, that safe space to be themselves. We at Not Nice, Clever, Candice and I love being walking permission slips for people.  Saying that you can do the thing, you can speak up, you can have big goals, you can want to make money and not feel weird about it, you can make an impact and not think, you know, why me, like, not to say that imposter syndrome doesn't crop up every now and again for Candace and I, like, I think that's something that you were, you were talking about too earlier.

It's just like, it doesn't matter how far along in your journey. Um, it's still kind of pops up here and there. Oh yeah, like I call it a cringe mountain and it's like, we're always going up cringe mountain. And then like, you know what, that's imposter syndrome. That's like. I'm not worthy of this attention or I'm not worthy of getting to speak on or getting to be a guest on a podcast like all those Those voices get in your head like who am I to be talking telling people what they do on Instagram?

Then like all of a sudden like you start going over Cringe Mountain and it's like confident and like people come up to you and say that you said something that changed The way that they think and I'm like, Oh my God, like I feel so good. I'm on top of the world. And then all of a sudden, like you hear one person will say one thing and then that just sets you right back on, like, and you're going right back up Cringe Mountain.

And like,  I always tell people, I'm like, it just gets a little bit better each time. But like Cringe Mountain is always there.  It's like you're building a muscle though. So each like little comment  is. You're stronger so you can handle it a little bit more. Um, but it's gonna happen still. Oh, yeah, I think because I think like you bounce back a little bit stronger each time but like just when you think you got it down you'll hear one like or you'll like somebody will leave a comment and you're like Oh,  okay  And then you get in your head and and like it like prevents you like I'm guilty of it Then like I won't post for like a week and I'm like, I'm getting that I'm letting that one comment that somebody made  Affect my whole week now of showing up as who I am  and like it's so like it never goes away I just think like you said it just gets easier and that muscle gets worked to me The funny part is that usually the people that are talking shit are friends and family people who knew you before Because they're like who does he think he is because they remember you from five years ago or from high school or from whatever And like, I, you know, I've been in real estate.

I'm now doing on my 10th year. And before that, I was like, you know, an inspiring actor waiting tables in Los Angeles. So everybody, all my friends know me as,  you know, a little crazy. I mean, I still am kind of crazy. Um, but just like, you know,  but like that, like to see, and I think some A lot of my friends, I will say most of my friends, like, are just so proud of me, and they will say like, oh my god, like, it's actually other agents for me that I get more of that,  that, those comments from.

Um, it's, and like, 'cause I, I am like, I guess a lucky guy. I, I don't guess I know I am, I'm a lucky guy when it comes to my friends, like, my friends are so like, whoa, like Andrew, like you completely changed. Um, and I, you know, I think it took my dad dying, like of a stroke tent 11 years ago. And it kind of like flipped my, flipped the switch in my life.

Like it, you know, in my, I was like 30,  uh, like 31 maybe. Uh, and I think that that just like flipped everything for me on so many levels. Um. And so now it's like, they only hate or the, the, the,  the mean stuff actually comes from other agents, um, within real estate. So it's funny, it's like, I just like, have learned over the years to like, not let, like, to just keep going and like, I'm  right now in this, like, last year, like this era to call it of like, making sure that I'm in rooms that like, I need to be in, or I'm connected with people of rooms that I need to get in.

And like, I'm like, Taking no prisoners. Is that a saying?  I don't know.  Is that the saying? Like, I'm, like, literally, like, gonna be in every, every room, and, like, and, like, if I, like, I wanted to, um, speak at Inman next year, and now I am in January. Congratulations! Amazing! And, like, I was, like, I wanna be on Inman, and, like, this was, like, two months ago, and I texted Holly Meyer Lucas.

Um, she's in Florida, Compass agent, fellow Compass agent, and really good friend of mine. And she's going to be speaking at the Social Summit. And I said, how do I get, I just want to, like, one of my goals that I want to check off is just, I don't really want to speak, I want to be on a panel. I like panels more than speaking.

Um, and, because I think, like, most agents just, like, know what they want to say on a panel. I'm like, I literally don't know what I'm going to say. So, I feel like people, afterwards people, like, kind of come up to like, Oh my God, I like what you said. And it's like, because I don't plan anything.  I just respond to what the conversation.

So, um, but, uh, yeah, I was like, I'm going to speak. And then sure enough, I was like, our CEO, Robert Refkin does like a Shabbat dinner every Friday night at his house. And they asked me to be there. Like when, what date I wanted to come. And I'm like, January 24th.  I said, that's the week of Inman and I'm going to be speaking.

I'm telling you, I just know it. And I didn't know it at the time. And they said, okay, we'll put you down for that day. And then I was on the train going from Philly to New York. To the compass office in New York, and I got a text from Holly saying, we're officially on a panel. Congrats.  Um,  it's going to happen.

And I was like, wow, it was like, it's just like manifesting and like putting it out there and like, I'm going to do this stuff and and owning that and being like, I deserve this success and I deserve to be on that stage and share my story. Um, it's, it's a kind of like a saying that I have to start saying in my head more and more. 

So Clever Crew, what I'm hearing is you have to be vulnerable and put yourself out there and you have to ask to be featured sometimes. That's how things happen. People don't always come knocking on your door being like, Oh my God, we're, we want you to speak on our panel. But if you put yourself in front of them enough times. 

They're going to eventually say yes, right? They might even say yes the first time and totally surprise you. Um, so put yourself out there. I just got off a coaching call where I had this exact same conversation. Um, someone is going to a Mike Ferry con. Um, conference and they're like, you want me to ask Mike to speak?

I was like, sure, why not? Like what's going to happen? You can send an email. It's fine. You know, the only thing you're not speaking today. So if he says no, we were in the same situation we are right now. And now they've seen your name, right? And it's the beginning. Yep, a hundred percent. And I think like that's what I've learned over like specifically like the last five years is Just getting myself out there and providing value and not expecting anything back from it And it's like if you go in like that, like it kind of comes back tenfold Every time you do that,  but I think it's like real estate agents specifically have a hard time.

Um, because it's like, what's in it for me. What am I going to get out of this? Like referrals or it's like, don't do that. Just go in and just like, be you and what, what can you bring to, to a group of people or to a conversation? What can you bring?  Instead of thinking of like, I just think it's so like short sighted of like,  What am I going to get business wise?

It's like, it's not about that.  Totally.  Andrew, when you work with your clients, specifically when you're coaching them in social media, how do you help them? Is there exercises or a process to help them find their authentic voice? Because I think that's where a lot of people struggle. Like, they are still kind of wondering, like, who am I, or even who do I want to be?

How do you help with that?  You know, it's a tough one, and it's always changing, I think, because like, each person has their own insecurities.  You know, like I have to, and like, I think the easiest thing is just to start talking on your Instagram stories.  You know, with no filter,  take the filter off, like look at yourself.

And like to do that, I think you've got to start looking at yourself in the mirror. And I realized that people don't like to look at themselves in the mirror  because you see yourself on your Instagram story, but you could be avoiding looking at yourself. For most of the day. Yeah,  yeah,  we're hearing like for me.

I always had a hard. I struggle with my voice hearing like my actual. I'm like,  I'm gay. So I can say this. You sound so gay. And I'm like, Andrew, like, deep in your voice, like, sound like a man. And like, that was the narrative in my head for so long. And sometimes we'll creep back in there and I'm like, get away, get away.

Um, but like, that was, I, I felt a couple of years ago that was keeping me back. Yeah.  I'm talking on my stories was that like I didn't want to sound so gay  and it's like then you're like it takes you back Into like high school or like something in your youth of like, oh shit. I got some stuff. I gotta work on  and like I think owning that and then like this past year was like I gained weight and I was like I couldn't figure out why I wasn't making reels, even though I knew why  it was like cuz I looked you know 20 like probably 30 pounds heavier since the beginning of kovat and I knew that was keeping me.

So like I got on trizipatide, like Manjaro, like Ozempic and like, I'm not afraid to talk about it because I think like people need to talk about this stuff, like, and there's no shame in it. I needed help. Like. I, like my, I'm like pre diabetic, I was like, I got like blood results and like it was like pre diabetic and all this stuff.

And I'm like, if I don't start making changes now, like we're not gonna, I'm not gonna  live.  Yeah. And that goes to not feeling good about yourself will keep you from showing up for yourself.  And I love that you got help and you You know, sought  expert advice on like how to get better because obviously, you know, we don't want you to get diabetes.

So we're glad that you went to the doctor. We're glad that you figured out the things, but some people are afraid to even take those steps, Andrew to like know that they're not feeling well and then not seeking. Support and then you're in this in the cycle, right? And so if you are the person who's not pushing record because you don't feel good about yourself Like I challenge you to figure out what what's not feeling good And what resources exist in this world to help you?

Feel better and there's going to be ebbs and flows in your life, but there's a lot of things that might be super helpful. Like, Taya came on here and talked all about how she went to therapy and it like totally has shifted everything in her life and she's showing up more and differently and talking about different things and.

You know, there's a lot of resources for you to feel better about your life, and you shouldn't just be going through life coasting and feeling bad anyways, so. We only get one life, like that's I think one thing I've really realized over the past few years is like, I'm now like comfortable in my skin, like I want to embrace This life because we only have one so take the trip, you know, go to dinner with the friends like Like, you know, I I've listened to you you guys before I listen to you a lot and I love like how you're both like introverts I think that's actually what got me into real like reeled into your podcast was learning about that That you guys are introverts because I'm a big like everybody thinks I'm so  Like  going, but I really just want to like sit at home, like not really leave the house.

Same. Nobody believes me. Like Mondays are my CEO days, but I'm on the couch being a CEO. Same.  Like, even like I had my last holiday dinner was on Tuesday night this past Tuesday, and I said, I'm done like for for 3 weeks. Like, I'm not I'm going in hibernation mode and I'm like, so excited. I'm not even going home to Philly this year.

I'm staying here. I am just going to shut down for a little bit because.  Like,  what we do, just being so, having so many different hats always spinning. Like, I need a few weeks where it's like, I know it's going to be kind of quiet.  I'm going to embrace that for once. Amen. Yeah, I know. It's um, you know, the season of holiday parties, or the season of events, or whatever season it is, it's like, it's so important to take time to recharge.

And, you know, one of my, my like, personal mantras is, everything is an inside job. And I love that you were talking about how like, you know, your issue with not hitting the record button or your issue with not showing up on reels has nothing to do with the algorithm or has nothing to do with Instagram has nothing to do with any of that bullshit.

It is, it's, what do you see in the mirror? How are you feeling about yourself? And,  you know, thank you for sharing about, you know, losing your dad at, at such a young age, like I,  I, my dad was older when I was born, and so I think about that often, like, he's in his 70s now, and I just,  it's this reminder that, like, we have so much time in the world, but we have, like, no time in the world, so, like, why wait?

You know, like,  why wait?  And your life could, like, literally change, like, in a, in a split second.  You know, like, I mean, my dad died of a stroke, so like, two weeks after Christmas, so like, I was with him for like, thank God I went home that year for like, two or three weeks, so like, I, like, I had no, like, woulda, shoulda, coulda's, because like, we were just like, I had, you know, a couple years before that came out finally, like, so like, and he loved me for who I was, like, there was like, no, like, even my, like, I felt guilty that I didn't feel In some sort of feeling and my therapist was like, Andrew, you don't have the woulda shoulda coulda's with your dad.

So many people she's like coming here and they're like, I wish I would have said this to him. I wish we would have done this. And she's like, not last year that your dad was alive  before the stroke. Like you guys did do all that stuff. He came out to California for the first time. He like saw you and you were vulnerable with him.

Yeah. Yes. So like, I mean, that was like the, the, the struggle I had was just like, I missed, I used to talk to him every day. So like to not be able to talk to him every day, like  was like, and like, I'm like, you're 61 years old. How do you die at 61? I'm like, I'm 31 and I have nothing now. Um, but, but, uh, you know, it's like, you know, it made me definitely like grow up. 

Probably, I mean, I should have grown up by 31, but we're in Los Angeles. So it takes a little  bit longer on the coast. Um, but I think, uh, yeah, it took, it definitely, um, maybe grow up and like be the man of the family and like make the decisions and start doing things that I never thought that I would have to do or like want to do. 

So one question that our clever crew asks a lot, it even comes up in coaching sessions. And I'm curious if it comes up in your, your coaching sessions, Andrew is, you know, we know people crave authenticity and crave, you know, Being vulnerable so that we can build trust with one another. But the question that pops up or the fear that pops up is, well, what if I share too much?

Or when should I share it? Or how should I share it? How do I not overshare and be that cringy person? Not Cringe Mountain, because we want you to climb Cringe Mountain.  What's your, what's your advice? What's the frame of mind, you know, you have or that you share with your clients? I learned, like, probably, like, in the last two or three years that the more vulnerable I am, yes, I may lose, like,  Anytime I talk about coming out or being gay, I can see that day I lost some followers.

But I also learned that that's okay.  I mean, it's not okay for them to  I feel like, but they aren't your people, they're exactly like, they're not my people. So they're never going to like  be a part of my life. So why have them follow me? Like I don't need them. Right. Um, so I think that that was a big one for me over the last few years of seeing that, but then like knowing, but the more and more I do share, the more and more I am attracting The people that I want to attract and have conversations with and be in my community or you know  People that I'll talk like if they call him like in a panic of something like I'll talk to them right away because like I Want to help them like so I feel like you're but like it's like your vibe attracts your tribe Like the more and more you share and like I don't think like I need to share every single thing that happens You know, it's like this isn't like Facebook like back in the day of like status update. 

Oh my gosh Yeah, and talking about ourselves in the third person, I, oh my god, when I see those, I'm like, delete, delete, delete, delete, delete, delete, delete. It's so bad.  From 2009, I'm like, nope. Oh my god, and they'll like come up and be like, I'm like, oh my god, I was so emo.  I was emo. I was in my feels. Um, LiveJournal,  I like found my LiveJournal, oh my god, like literally like when I was like 22 years old.

Oh! I had the presence of mind to scrub mine and then delete my account because, like, holy Candace, did you ever have a LiveJournal? No, I did not. I wasso  I wrote a lot as a form of therapy as an adolescent and a preteen, so I found LiveJournal was an online journaling and writing community, and so you could share prompts, you could share stories, and it was just, like, a creative outlet, but, like, sometimes you wouldit's like a digital diary that was public.

That was public. Wow. Yeah, I know. You could make it private, but your friends could read it, but you could let your friends read your digital diary. Like, that's basically what LiveJournal was.  Oh, that's a blast from the past.  I'm like, I'm like, you would like, I would say things that I knew, like, my roommate was reading it.

It was good for introversion because you could like work through things like truly like I was very conflict avoidant as a teen and so I don't know how you were Andrew, but that Oh, yeah, I still am. I'm like, I do not like confrontation. 

Oh, man, what a blast from the past. I've not heard. I've not thought about LiveJournal in probably 10 years. Wow. Now we have already taken to Google and they're like, what is live journal? And we're like, okay, we're old.  I know. They're like trying to find your guys's ones right now. They're like, Hmm. Yeah.

Good luck y'all. It's I, I, I scrubbed everything. I went, I went Scorpio on that and I, I like scrubbed it like a detective. I would have made you proud. Candace. That was smart. That was smart. What a tangent. Where are we going back? Yeah. Let's switch gears. Candace.  Okay, so switching gears y'all. Yeah, I mean kind of in the same thread of like sharing on social media I think that's like, you know pre social media.

That's what it was like sharing who you are and your thoughts, right?  But we all know that social media is a long game and so many people are looking for the magic pill the secret sauce They're looking for the overnight  Virality that everyone talks about  but can you  Share with the clever crew, um, how you've actually seen your business change.

By using social media, like what specifically has changed in your business. Um, and then the other question, the follow up to that is like, have you specifically developed any kind of tracking system  for that? Yeah, I, I actually don't, I don't like getting too, I think we can celebrate going viral. Like that's fun to celebrate, but that should never be the goal.

I think going viral actually could be, could be a disservice.  because you could go viral and get, you know, 20 million views, but 20 million views on your dog video is not going to help you sell real estate.  It's not forming a connection. So like, I, I, I hate when agents get that,  that metric so much in their head.

Um,  but I, I also think like, you know, you want to get in front of people. Yeah. So, um, big for me is the agent to agent referral has been huge because  I make sure that I, I want every, most like Tay and I were talking last night, cause.  You, you, you, like she gets, she got annoyed with like a reel that she made and like all these agents like started giving her hate on it, but like, she's like, my content isn't for real estate agents.

It's for.  You know, buyers and sellers, but as they say, I was like, you forget that. Like a lot of people are, they think that they think it's for you. And like, so we both have a lot of real estate agents that follow us. So,  but I actually have taken that, I've embraced it. So like, I want every agent that follows me to know that I'm an agent in Los Angeles.

So when they think of a real estate agent, that's going to help like their cousin, that's moving to LA, I don't want to be the only person that they can go. But I want to be like, at least in like a five agents that. Somebody thinks of within compass or non compass, you know, so like, it's just me showing like going out to eat on my stories is a big one, like, just like, like letting people know where where I am.

Um, so like, I mean, my, I would say like the past two years, about 80 percent of my business has come from agent to agent referrals. Wow. That's, that's huge. That is huge. Like in 2022 is when I really noticed it. That was a, like I sold almost 30 million in 2022, which was like my best, I'm a solo agent. And most of it came from agent to agent referrals.

So I think like agents don't, don't understand like,  that you want to get the support from other agents because it's really great for that, for that referral.  And like, I think it also, what it does is like it shows, to me it shows like my friends and my sphere of influence that's non real estate agents, when they see that I'm, you know, At the Compass Retreat or I'm at Inman, they see that I'm like very dialed in and connected with agents around the country.

So now it's like, you know, my friend's like, Oh, we need to sell my dad's house in Nevada. I think it was like in Reno. Is that Reno in Nevada? Yeah. Um, Reno. And, uh, and it was like, I do, I know, Andrew, like, I know, you know, agents everywhere. Like, do you have an agent that can help? And I was like, sure do.

Here's three contacts. Let me know which one you liked. Um, So, like, you know, it's like, I think that that's what's so great about social media is the,  that whole agent to agent referral. And I think, like, when, when you're recommended to some, like, and referred to a client to a buyer or seller, like, they're by, like, a good friend of theirs, like, all of a sudden, like, that trust is already there kind of. 

This is for everyone who says, Ugh, every time I make a reel, only real estate agents follow me. I hate that. So like, because I remember like years ago, this was like  eight years ago, that I used to do like Zillow Premier agent stuff. But like, it was really hard for me to convert those people, those calls.

And then like, when meeting them in person for a showing, it was really hard for me to convert them to clients. Like,  It was very strange and awkward, and like, I hated it. I, I'm like, you know, you signed the year contract, so I'm like, I cannot wait for this year to be up. Like, because it's just, I felt like it's just not how,  it was not natural at all to me.

For me. Um, and it works, and some agents have that, that dialed down, and like, mad props to them. Uh, it's like built in, yeah. Transferable trust. That's what I call it. Like, my friend trusts you, I'm gonna trust you. And they're very good with systems. I think to like, you have to be good with like that kind of stuff.

And like, I'm more of a feeler and, uh, an emotional person. I've learned. Um, so I kind of like, go back on emotion, um, of working when I'm working with a client. So, uh, yeah, that's what, so that's the answer. That first question is the agent agent referrals, the big one. And it also just like being out in your, like, in local, like La, I mean, I think we have like the most populated county in the country.

Yeah.  When you really think of, like, Los Angeles, like, it's kind of a small town, like, in the entertainment industry and, like, you know, where I live, West Hollywood, like, and in West Hollywood, Santa Monica, like, it actually is a small area, where, like, you do run into people, and, like, I've lived here now, it's going to be 20 years in April, like, you, you do know, like, and that, that to me, like, mixed with social media. 

That's the best combination of like, Oh my God, you're out. Like I saw that you were there last night. I'm going tomorrow night. Like, what should I get to eat? And it's like, it just opens up conversations. But like, if you don't. Share a little bit about what you do, then you're not going to have those conversations to begin with.

It's crazy though. Like, I mean, I, cause I, I like when I go around the country, like sometimes and I'll do like these workshops and like agents will be like, well, why does anybody care about like what I had for dinner? I was like, I, like, I love like when people travel, like I, that's how I found out about the Maldives was because of the travel content. 

Any restaurant, like I was just in the south of France a couple months ago and legit, like people, like I said, like going to the south of France, any recommendations and like, I got like so many and like, that's what's so great about it. It's like, it's not the real estate stuff that connects people, but like, people know I'm an agent.

Like, I don't have to remind them. They know I am.  I slide that in, but it's my, a lot of my content is just kind of me.  I, I'm the brand. I'm a real estate agent now. I'm also like, so I, cause like I learned. A couple of years ago, like you want multiple income streams that has saved me during COVID. Like in the beginning of COVID, I was like, okay, we can't go leave the house.

I was like, I'll do this. I'm on my course and I'll get money that way. Um, so like, I'll, I'll figure it out. One of my favorite stories to tell, I tell this story on stage all the time. I've probably told it on that nice clever too, but is when I. Got an air fryer and Amazon delivered it. It was a Friday. I opened up the box and I realized that it said Fry Yay on it, on the air fryer.

I was like, Oh, it's Friday, Fry Yay. I'm gonna make a story about this. So I was like, Hey guys, I'm 40 and things that excite me are air fryers. You know, something along those lines, right? And so I got an air fryer, tell me what I should make in the air fryer, because I've never had one before, right? And I just did a little question box and people DM'd me with like, Oh, you know, whatever, try chicken wing, try this, try, try this recipe, the dropped recipes. 

Cool. I like to cook. So it was like fun for me. And then I responded to every person who responded to me. I said, Ooh, sounds good. Gonna try that. Thank you.  Just a polite response to everyone. Right?  Then one of the girls was like,  Oh, yeah, definitely try that. And by the way, Candice, I've been meaning to talk to you.

Oh, have you?  And then she hired me and I made thousands and thousands of dollars because I posted about my air fryer, which has nothing to do with any of my businesses.  Um, but she, it was an easy, non threatening entry point to a conversation with me. That we hadn't engaged in before and you automatically just become top of mind  like you just become top of mind But you got to put yourself out there to do that Like you could have very easily have said like who cares about like that I just got an air fryer like like but like you don't realize that like there people are just scrolling non stop Like as if like we're in airports I like the grocery store anytime like people like even when they're at dinner, which is crazy to me like everybody's scrolling And people want to help you that like, since being pregnant too, like I I'm first time mom, I don't know anything.

And so I asked for everything. Like, um, what do I need to buy? What do I have? What do I pack in my hospital bag? What do I need for a nursery? Like, tell me your favorite things. Like what was your favorite recliner for the nurse? I don't know. Just ask everything. And people are so excited to tell me. The things that they loved, the things that they tried and hated, like they want to be helpful.

And so let them, but do it authentically, not with a, this or that in your feed, real estate agents. Oh my God, please. But if it's authentic, if I'm, if I'm really looking for what's the best paint color for my nursery,  Please tell me, is it Benjamin Moore or Sherman Williams and which shade is it and why, you know? 

Yeah, it's like everybody has an opinion and people love to give them, but agents are too scared to ask for an opinion because they're too scared. They don't want to put themselves out there to then  have something negative happen or think that something negative is going to happen.  And nothing happens.

And it's like, well, what's better than nothing? And then they're like, social's not working. And I'm like, you're not working.  You stopped being human. You stopped being human.  It's not a magic pill. Like,  you know, I mean, I've been doing this on Instagram for my business when I started on Snapchat and I was the snapping realtor.

And like, I would go out on Snapchat  and like, I, I was, I remember, um, this was in 2014. And, and Eric and Eric from broke agent. Yeah.  So Eric actually used to live down the street from me in Santa Monica. So I like, he used to have all kinds of merch and it would say like wine, beer, real estate. Like, and I would like, and he, instead of sending it to me, he'd just like drive over and drop it off.

And like I would run outside and he'd give me all these shirts. I'd start wearing them and like, I'm like, I told him, I'm like, bring back the merch. I missed the merch. Um, but like, I would just go out, like, I, I remember I was with Keller Williams at the time, and it was like the Ignite training program.

And they, the productivity coach was like, okay, now you're going to, Go through your phone, your contacts and you're going to start calling everybody and letting them know you just got into real estate and like I panicked and I was like, nobody's going to answer. This is so weird. Like, why am I calling someone on a Tuesday at 10?

They're at work. Yeah, we're millennials. We don't answer the phone. Send us a fucking text message.  This is weird. Yeah.  So I'm like, okay. I, and like, she sat there and made me call and like, nobody would answer, but then they would text me and be like, Hey, Android is everything. Okay. I'm like, yes, long story.

I'll talk about it later. But then the next week I went out and I went on, I was like, I'm gonna go outside and make my calls. It's too loud in here. And I would just go on Snapchat  and I was getting immediate responses back. Like, you know, they're all like, we can't afford LA right now. But when the time comes.

You know, we're going to use you,  but like, and then I would go out on Broker's Caravan and start like snapping homes. And this was before Instagram stories. So like once Instagram stories came out, I kind of like, and like. You know, I want to say Snapchat died because some of my friends work at Snap, um, but they didn't even know it's different.

Um, but like, I, that's why I love Instagram so much. It's like, you know, I don't love Tick Tock. It's like, I like being on there as a, as a consumer, but I don't like.  I just don't get it. And here's the thing, the tool matters so much less than the fact that you're building a personal brand and you're putting out content somewhere consistently.

I don't care if you use LinkedIn, TikTok, YouTube, Instagram, Facebook, like, yes,  use some tool. in our arsenal of tools to help you build your personal brand. And that is so key. And it could be the one that you feel the most comfortable with and the one you feel the least resistance to. And as you build up the confidence in that platform, and as you feel like you're starting to see results, you'll probably be inspired to try another one eventually, you know?

Yeah.  And that's like, I can't even imagine, like, now, like, I'm like, I can't imagine my life without Instagram because I have set such good boundaries with it. Like, I don't have anything negative to say about it. Like, you know, my algorithm is great because it's, like, things I want to see. It gets up things I want to look at.

So, like, it is on the positive side of things.  Do you have mobile notifications turned off too? Oh yeah. No, definitely. Yeah. I have my phone and do not disturb mode a lot now. Like I just kind of do that. I'm like, I, I can control looking down at like, I can control that and I don't need it always just like alerting me or buzzing or vibrating.

Um, it would just stress me out. I don't know when I did. I did that at some point this year, but it's just been game changing. And in fact, I have all mobile notifications except for maybe like four apps on. That's it.  I'm not in healthcare. Okay. I dropped out of nursing school there. It's not life or death, the work that I am doing.

Like, it's all good. It's all good.  Me too. Is that an introvert thing? Cause like me too, I can't do it. I think it might be. Cause it's like, it's like somebody wants to talk to me like, no, I can't, I don't like, and it's like death by a thousand cuts when all those like notifications are going off, you know?

And then it just fuels. Andrew, my, my other half is an Android user, and the central argument in our relationship is that he's Android and I'm iPhone. And if I had my notifications going off all the time, it would drain the battery and fuel his argument even more, that like, iPhone batteries. So I just can't.

I have to have, have to have notifications off. Well, I also just don't need, like, I go on Instagram at certain times throughout the day. Like,  And I am, I'm doing it for a reason. Like I'm not just going out there to kill time or  distract me from other things. Like I'm going on there. I'm very intentional.

I'm like, you know what, I have to go through my DMS. I just asked like a question on my story. I want to, I have, I have 15 minutes. I'm going to do my follow up right now with people and just. I want to make sure everybody sees, like, that, feel seen, like, that, that, you know, I ask a question and,  you know, engage with them and like, okay, like, I'm going to spend like, okay, 15 minutes.

I'm going to set a timer on my phone because I don't have control sometimes and like, I'm just going to go through and see, like, if there's any reels that are inspiring me right now, like with the audios or anything of like, like, or maybe like, um, I just kind of want to go look at right now at like,  Like people in Mexico like and like it's just gonna be like what I do for like 15 minutes But like I'm not going on there to escape because like I think a lot of people just like escape to social media I want to be the person they're escaping to  That's a good goal for the new year.

I like that. So I think like,  and like that could be sharing Los Angeles more. Like that's what I kind of want. I want to do like more like day in the life vlog type stuff. Like I want to, I want, I like want to talk about like what a day in the life looks like, like on a CEO day, on Mondays are my CEO day.

Yeah, on the couch. It's not very visually appealing, but you know.  Like, you know, sometimes I'll get like, uh, micro needling done, or, you know, I don't have to leave the house for a couple days, um, but I think it's like that, and then also like, um,  I, I like to share like positive quotes or like, you know, if it's the beginning of the month, I'm going to like share something on my story about like, what are you excited for this week or this month?

Like,  those people that are escaping from something in their life, that in that moment, that day, that week, that life right now, um, that they're coming to me and they're engaging with me in a positive manner. I can't, I can't, you know, um,  uh, what's the word? I can't control like how they. Perceive my like they might be annoyed by me for being so happy or having a good day But at least like I can be a something to them that might have smiled So switching gears Andrew because we definitely want to talk about this.

We couldn't shut up about it before we got on our Before we actually hit record. So we want the Clever Crew to have all the deets. Earlier you talked about how you have built your network of fellow agents and not just agents in your local market, but agents likely globally at this point, right?

Connecting everywhere, which I think is every Person should be thinking outside of their specific city and area. You should be thinking about connecting at least nationally, if not globally. So we love that you're doing this. You're hosting your second social summer in LA.  And I just told you, you'll be speaking.

There we go. It's done. It's manifested. Great. It's recorded. So tell us what inspired you to create the Social Summit and what's one thing that attendees will take away? Yeah. Well, real fast though, back to your global thing, I encourage agents. I was in the South, like I actually went to  three Compass Agents weddings this year in like a three month time period  from agents from around the country that I had met.

And like really fostered friendships because of social media, like, and like one of them, I was the only, like, one of the only people from Compass there, like the other one, I was a bridesman, like the other one had like 40 of us, like 40 agents there together. So I, I encourage agents to really develop friendships, but then also when you're traveling, I love, um,  like, I was in Paris and I walked into like a Barnes Realty.

Real estate, the little firm. And I was like, Hey, I was like, I just want to introduce myself. I'm like, they're all looking at me. I'm like. I'm an agent in Los Angeles, uh, with compass and they're like, Oh, and like the sales manager of that office comes downstairs and she's like, Bonjour. I'm like, Bonjour. I don't know anything else to say. 

Uh, but then we started talking. I'm like, how's the market here? And like, it was very, very similar to Los Angeles right now. And, uh, next thing, you know, like the three day agents in the office started following me. And like, one of them was like, you're going to be my Los Angeles, um, connection in the world.

And it just like, was me walking in for like literally 15 minutes. Yeah.  Amazing.  So Angela, it's so funny. So last year I started on every trip, no matter where I go, I make an appointment with someone from online to meet them in person. So we went to Cabo and I met up with Outliant Real Estate and had an appointment with them, talked all about what it's like owning real estate as an American in Mexico.

And then I shared them on my stories. And you know, now we have this relationship. Of course, I'm going to refer them to anyone that You know, is thinking about that, and I have a little bit of information on, you know, any questions that they might preliminary questions they might have. Um, but no matter where we go, when we travel, like, I am making sure I'm connecting with people.

In my industry in that space,  110%. Like I think that is something that agents don't understand. Like I'm all about unplugging on a trip and now, like part of this trip is a little bit of a tax write off, right?  , uh, all of that, all of that  . Um, but yeah, so like this is the second one. Um. You know, I, like I said, like, I, I love fostering community and I've had this community of agents, not just compass agents, the agents from like Tyler Williams, Douglas Elliman, Sotheby's, at properties, um, all over and  they, they want, they wanted to get together and like, some of us like with compass can get together there.

Tom Ferry can get together if we're going to that or Mike Ferry, like, you know, when they're like, yeah.  I wanted something that was like, for everybody that was wanting to get together to talk social media talk, you know, just about like finding your core values, like, you know,  finding your voice and personal branding.

And I'm like, there isn't really a space out there like this. Um, so like, I don't really know. I had the first one this past year out on in Phoenixville.  Um, so in my hometown.  Yeah. So I like, I wanted to do something where I was like.  I got to be back in my hometown and like, I came out and I said, like, I, 25 years ago, couldn't be myself on the stage. 

And like, so it kind of became like, and like, I mean, tears are coming down on my mom was there. Uh, and then like everybody, every agent that spoke that day cried at some point, including Taya. She was like, she was like my keynote speaker. Um, and it was just so great. Like seeing, like, cause I had no budget.

I'm like, I had nothing. And like, everybody was like, it doesn't matter. You, you, you asked, we wanna, we wanna be a part of this. So then like everybody was asking, well, where, when's the next one? When's the next one? And I'm like, oh shit. Um, I was like, okay, be La  . And I was like, I just need, like, I needed to be closer and I feel like it to manage.

Um, but uh. Yeah. And then, like, I started asking, like, Giselle, I asked, um, and Matt Leonetti, like, who I just, like, I have, like, the biggest, like, crush on Matt. Um, I, I think he's so fun. And, like, just, like, hearing his story, I think I love, I can hear it over and over again of how he almost quit real estate and then, like, started making videos.

And I think Giselle's such, like, a power, powerhouse of talking about confidence. And then, like, I was just keep it at, like, Con content and like then I asked, um, like Holly Meyer Lucas to come speak and she's gonna be talking about like your core values and like finding them and how you can show up. And then like I got somebody coming in from Canada that's like, um, gonna do a, a LinkedIn workshop because I think like I'm really guilty of not utilizing LinkedIn.

And that's where the people, the money are  and the control money.  Um, so that, and then like to end that day.  Is going to be um  a um, she's like a breathwork coach  and it's going to kind of like bring us and she had I talked to her and she's like I usually will should be at the end of it because everybody's gonna be so hyped up and Ready to go and like be energized and she's like but I want to kind of remind them of being mindful and like You know breathing. 

Yeah, and so like I think like after talking with her I was like, okay And that's that's what I was like send the contract over all the time. You're like  But when I talk about imposter syndrome, that's what's going on right now here i'm like Who am I to think that I can do this? Like every day, I mean, every night, the past two weeks, I have a panic attack going to bed, like it's, I got to figure that out over the next few weeks.

I'll get, as soon as I like hit the pillow, I'll be like exhausted. And I'm like, Oh my God, you're not going to sell at the hotel box. Like, who do you think you are that you can expect people to fly to Los Angeles or why do you think that you're the one that can do this? And like, then I just have to like, but then the next day I'll get a text to like, from an agent saying like my flights at books, like, so excited.

I've never been to LA before, like extended the trip into the weekend. And like,  that's what I have to lead with now. It's like,  This has become, this is bigger than me.  So, um, we're definitely going to put the link to the social summit taking place in February in LA in the show notes. So go ahead and click there.

Um, we're also going to drop Andrew's Instagram handle, so you can also DM him or find the links on his Instagram as well and see what's up, um, over there. Are you ready to. I'm nervous about the advice. No, no imposter syndrome here. The clever crew is curious and amazing and supportive. Um, and we love you guys.

Okay. So Andrew, this is from, it's kind of like dear Abby style. So this is from scared to commit, but ready to grow.  They're saying this year, I really want to invest in a coach or a course to help me scale my business. I know this can take me to the next level, but I'm overwhelmed by how many there are to choose from.

And I'm afraid of choosing the wrong one and wasting my time and my money. What are some things that I can do to make sure when I'm hiring a coach or choosing to buy a course that it's the right one for me?  I mean, I would say, see if like, you could talk to other people that have been a part of that coach's program.

That's the first thing that I would do because  that would be like that. I mean, and that's just one person's like, you know, experience, but like, that would kind of, that's how I like found my first coach, um, was kind of like seeing and like, and then I would start following them on Instagram and start seeing like, is this like, I'm I buy this person from what I see so far and then like I would just I mean I would just give it like I remember when I wanted to be coached by Jason Pantana  this was years ago and I said like I want to join this but I'm only being I dm'd him I said hey I want to be coached by you but only you  and he wrote me back he's like Okay, he's like, well, he's like, you want to like, let's hop on a call.

So like, I feel like, you know, I do that all the time. Like, if Asia wants to talk to me, like, let's hop on a call and see, I have one tomorrow morning. Um, like, let's see that we vibe before we start, you know, taking next steps. Um, cause I know I'm not everybody's You know, a cup of tea and that's okay. Um, so like, that's how I would do it.

And then I remember Jason was like, okay, like, and then I actually got Taya to coach with him because  Jason was like, Oh, I only coach LA people, like one person from each market. And I'm like, Taya's like my best friend. I'm like, I don't, not competition.  I don't think about things like that. I'm like, if anything, we could then like be inspired more. 

Um, then I'm like, that's end of discussion. I said, bring Taya over. Like, coach, you can coach her too. Like, that's weird. Um, but yeah, so I would say, um, that that's how I would do it. Well, Andrew, thank you so much for today. This has been such a joy. This hour, like, flew by. Um, I'm excited to see Social Summit.

Um, come to life in February, um, you know, we'll be representing there in person and you're just like, you're so vulnerable. You're so fierce. You're so yourself. Uh, and I love that we have the Philly connection from Phoenixville to LA.  Yeah. Oh, that's so cool. That's so fun.  Well, thank you. Yeah. Thank you for having me.

And you know, like, again, just, I love that you guys just give people a space  to talk and to listen. And, and if an Asian can just take one thing that we talked about today.  And like, make it a positive thing in their life. Um, that's a win to me, that's a win for all of us, I think.  Thanks for joining us on.

Not Nice clever. Remember to follow, not nice, clever wherever you listen to audio. And if you haven't already, drop that five star review. Share your takeaways, tell us your story. We love to hear it. Signing off, you're not so nice, but so clever besties that mean business. See you soon.