Why Instagram Feels Different: Social Media Strategies That Work in 2025

Social Media Marketing feeling a little extra challenging these days? You’re not alone. 

In this episode of Not Nice. Clever., we are break down what’s really working on Instagram in 2025—from using keywords for Instagram SEO, to creating carousels that keep people swiping, to understanding why engagement is about more than just likes.

In This Episode We Share:

• How one luxury real estate agent used keyword-driven posts to go viral and attract new leads
• Why you should start thinking of Instagram as “interest media” (and how that shift changes your content strategy)
• The latest Instagram updates: carousels, mixed media posts, dubbing in other languages, and what’s changing with highlights
• Practical ways to boost engagement—without feeling overwhelmed or chained to the algorithm

If you’ve ever felt stuck, ghosted your account for a while, or wondered why your content isn’t getting seen, this conversation will help you reset, reframe, and grow with intention.

Want Even More Personal Branding and Marketing Tips & Insights?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

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Transcript

 Kat and I have been talking about Instagram and kind of our own ebbs and flows of using Instagram, and we thought would, it's been a while since we've talked about Instagram specifically in an episode, so we thought we would share. What's going on on Instagram today? What tactics work now? And also share a little bit about what we are doing well on Instagram, what we're still personally struggling with, because as you know, it is a continuous game there.

We don't just get to push auto play. And so we wanna give you some tips today and also let you know that you are not alone if you are struggling with Instagram right now. So I wanna do a quick story. I wanna tell a quick story, Kat, about my client. Um, her name is Stephanie Troy, and she's actually in Arizona.

She's a real estate agent. Mm-hmm. And she has been having a lot of success within the last month of creating content, specifically with key words in mind. We kind of scrapped all of the. Other strategies we were trying to use and said, Hey, let's just focus on using keywords in your content so that your content is really searchable.

Since she's a luxury real estate agent in Scottsdale, we started to pull out headlines of things that are happening in Scottsdale. So like the Vanderpump restaurant is coming to Scottsdale. Um, so that was kind of an exciting thing that got a lot of press. So she talked about it. Um, she talked about how.

Other, um, hotels and, um, buildings are coming up in Scottsdale. And she started talking about, you know, investments in those things and it really skyrocketed her engagement. Um, she got one, this is actually on TikTok, but she got one of her, the one about the bander pump. Um, restaurant opening got almost a hundred thousand views on TikTok, and previously she only has like 1700 followers.

So it's not Right. A follower thing, it's an interest thing. So that was just us being really specific and strategic on picking out literally keywords. She's saying the words, the words are on the screen, the words are in the caption, and it's helping the algorithm know who to show that content to. I also, yesterday saw this, uh, TikTok actually, and it said.

The person, I wish I knew her name 'cause I would love to give her credit, but I don't. Um, but it was really valuable. She said, instead of thinking about it like social media, like I used to in the past, I'm thinking about it like interest media. I. And I think that's a really great delineation because we still want you to build relationships on Instagram.

I think that's still the primary, um, way that people are connecting with leads, getting, um, referrals and like growing their business. I think having that network of people who support you is still where it's at. Mm-hmm. But if you're thinking about growing on Instagram, thinking about. Honing in on people's interests, answering the questions that your ideal audience has.

Before they have to ask them is really where it's at, and that means you have to be creating content that is interest based. Mm-hmm. I know that to be true because since I'm a mom of a seventh month old, I only get content about babies and teething. Right. And what they need when they're starting to crawl because that's what I am spending the most time on on Instagram currently.

That's what I'm searching for. So the algorithm understands and is feeding me, not people I know. It's feeding me content that's answering my questions. It's looking at your social as a visual search engine like Google. I, I can't remember where I first heard this. But it was in an article, or maybe it was some research I did for a workshop that, you know we did where it said that Gen Z's, Google is TikTok.

A hundred percent. Right. And not even Gen Z's. Mine too. Yours too. You, you would share with me how you would find all of the recipes that you wanted to try at home. Yeah. On TikTok. You didn't find them on Google Made yesterday. I remember. Boom, there we go. Right. Even as recently as yesterday. Yes. So it's like, yes, still use the platform to connect, but what's re like look at your content, not as social media content, but visual Google search results.

What would be exciting? The title of your reel, the Body of Your Captions, a little mini Google article. And what I even love too doing, which it's so funny, we used to apply this strategy, um, to SEO and blog content, right? Yes. But now we're applying social media content where you would type into Google, let's say if you're a real estate agent, you know, um, good neighborhoods or good school districts for high schoolers, right?

In X, Y, z zip code, right? If your potential clients are Googling that. And then Google also has this section where it says, okay, this is the question that was asked. People are also asking, and then you have related additional questions. You have like four or five pieces of content ideas right there. And Google has even now has a video or Ima No, it's a video tab where it's like they have the all, yes, they have the images, they have the video, they have the shopping.

They have a video tab where your social content can be grabbed and placed on Google search results, and people will go straight from Googling to your social media profile, not because you talked about your brand pillars or your messaging, but because the title and the keywords were there that aligned with their Google search.

It's massive. Massive. It's massive. Probably the biggest change, right? I've seen. Yes, and you need to be paying attention to it if you want to grow with intention on Instagram, because it is not just. It's not just being funny or one-off entertainment. It's really being serious about making sure that you know exactly what your audience wants and needs to hear from you.

Mm-hmm. And you're package packaging it well so that it can show up in front of the right person. And that doesn't mean that you don't get to have fun on Instagram. 'cause I think sometimes. People worry that, oh, like does that mean I can't share a picture from the pumpkin patch of my family? And like, no, we still wanna see that.

Yeah. But the people who wanna see that are people who already know you, like you and trust you. They're your family. Mm-hmm. And your friends, and your past clients and people you know who already have somewhat of a relationship with you, and you want to continue that relationship. Mm-hmm. But if we're talking about growing to strangers on the internet.

That photo is not gonna help you. It's serving its purpose, but we need to be thinking about interest based SEO based, keyword based content. Mm-hmm. It's so funny that you just said like, speak to stranger on the internet because this is like a side note, but it's still relevant. Right. So I was, um, on Instagram this morning and an interview, uh, with Simon Sinek and another, uh, woman.

She was a PhD. I can't remember her specific subject matter, but he had asked her, you know, what is the most important skill? That Gen Z could hone in today's workplace. And she said, learn to talk to strangers. Oh, wow. Yes, because learning to talk to strangers teaches you improvisation. It's spontaneity, it's serendipity.

It's the unknown. And I feel, well also, they're saying that the new generations aren't talking to humans anymore because they are. They're just in their phones all the time on their device. Right. Have their phone, their iPad, whatever. They're just like on their devices on, yeah. Computer screens all day long.

Mm-hmm. But they're not really talking to strangers in real life anymore. Mm-hmm. So I share that because it's important to grow, right? Growing gives you new opportunity. You get to meet new people, you get to turn strangers into friends, and also bookend this strategy with. Deepening your relationships and connecting and grounding in the relationships of the people who are already connecting with you.

And I love and still love, and I still see it as really relevant to do that on Instagram stories where it's really low lift and it feels mm-hmm. Like a FaceTime from a friend. Yeah. And so it's not like you always have to be in growth, mind growth, mind growth, mind do that. But then also follow it up with being good to those people so that they wanna stay.

Not that just you've got 'em to come in the door, but they wanna stay for the party too. You know? There's also some people who I might find they're real. So like for example, I was looking at sheet pan dinners the other day. 'cause I was like. I need something fast with minimal cleanup, right? A sheet pan dinner, everything goes on one sheet.

That's easy. So I was looking for that and I found a ton of recipes. I tried one yesterday, it was delicious, but I couldn't tell you the name of the woman who I got the recipe from. Isn't that wild? Mm-hmm. It's so wild. And so that also tells you that it's not just interest either, right? Mm-hmm. You have to have both because Cool.

I went on her. Paige I found, or you know, she came up in my search. She made a great recipe. I liked it. I hope I doubt. I commented my family enjoyed the dinner and I'll never see her again. Right. Is that crazy? Yeah. I don't, I doubt I followed her. Right? You can't even remember her name. It's just like, I don't, I don't know her name, right?

Yep. Um, I couldn't tell you too much about how she looks. I think she was a brunette. That, that's all I got. Mm-hmm. I didn't, I don't know anything about her, her personality, her life. I just got the thing I needed and left. So that tells you something about. You need to think about both things. You need to think about strengthening relationships and being memorable.

And you need to think about creating interest-based content that's highly searchable. Mm-hmm. And it's now that I've watched her video all the way through, I likely bookmarked it. I. It's likely that I will get served up her content again, and maybe I'll get her over time because I saved it. Um, I liked it, so I put it in one of like, I've made up recipes, you know, um, category or folder.

Yeah, exactly. Mm-hmm. And so it's likely that she'll come back up in my feed and I'll have an opportunity to then decide to follow or decide to comment. Um. But I didn't on the first interaction, so that's something to think about. Think about the way you are currently using Instagram. Are you commenting, liking, following, saving, sharing?

Probably not. And if you want people to do those things, then you need to be the person who does those things. Mm-hmm. Oh, that answers the age old question of how do I get more engagement? Right. I answered this legitimately. Yeah. 37 minutes ago before we hopped on this recording session, where somebody was reflecting back to me that it was a great idea that I recommended that they engage in this way.

And they said yes, because I notice I don't do that very often. I see other people doing it and I wanna start doing it. And I'm like, absolutely. Because like in life and in business, you reap what you sow. So if you want more engagement, be the person that engages and. I had said this on a prior episode, and I think I got it from Giselle first.

No, I think it was Chelsea, our friend Chelsea PIs. Uh, who's in your neck of the woods now until you go back to San Diego? Or maybe you just live throughout the southwest us. Who knows? I don't know what's happening. Um, yeah, where Chelsea has this thing about saying that, uh, comments are a form of content.

Yes. And people see engagement. It's just like, oh, I have to go comment and like and pretend to like do something or say, or what do I say? You know, instead of thinking of their comment as something meaningful and an extension of that piece of content. Yeah, because I've had comments go viral and people follow up with me, people in my DM saying, Hey, I found you through that comment.

You left on Tory Dunlap's real. I really appreciate your point of view and it's so cool what you're doing. And I was like, holy shit. From a comment. Yeah. You know, from a comment. Yeah. I mean, there's some comments that have, you know, thousands of likes on them, and I'm sure people are clicking back to see who's that person who made that comment.

Mm-hmm. That was insightful or funny or added to the conversation. And so yeah, absolutely. Chelsea says that comments are content. I love it. Yeah. Um, so right now we're seeing a lot of. Carousel posts on Instagram. Mm-hmm. I think Adam Sari was talking about, you know, carousel posts, um, being important. The reason they're important is it keeps people on the app.

On the app, and that's what Instagram really cares about. So reels, if you watch 'em all the way through the end, you're staying on the app. Carousel posts, if you're swiping through, it's taking time, you're staying on the app. That's what Instagram cares about. So carousel posts are really a simple, low lift way to get more engagement and mm-hmm.

Trigger the algorithm to see that people are staying on your content longer. And there is a trend right now where people are just using the exact same photo and using text on the, on the photo and telling a story like fifth, you guys are watching it. There you go. So Kat has an example where she's sitting in a car and she has text on screen, and if you go all the way through, so she's using different photos, but you can also use the exact same photo.

Mm-hmm. Put text on the screen and tell a story or make a point. Mm-hmm. Um, it's a great way to keep people. There's us engaged in your content. There's us not nice, clever. I love it. Yes. Um, at our first not nice, clever photo shoot. Uh, three years ago now. That is wild. That is right. That is such a great way to keep people engaged and kind of swiping through.

Mm-hmm. Even easier if you just use the same exact photo and still, um, keeps people wanting to learn more with each swipe. So that's something that I'm definitely adding to my strategy. I've. Essentially kind of been off of Instagram for, I don't know, since I had Isla pretty much like seven months now.

Yeah. And I keep saying I'm going back and I'll like post one time and then not for three weeks. And then post I saw again, I saw the one where you were like, you were showing up on the reel. It's like, who does she think she is showing up on Instagram after ghosting her audience for six months? Like nothing happened.

Right. That was me. Yep. I love you owning. You know, you're like, you know. Exactly. Um, so. We all go through this and it's okay. The great thing about it is that my business has still been amazing, and it's because of all the time and effort and energy that I put in to social media before to build real life relationships that are still sending me business, right?

Mm-hmm. Um, so if you have not been on Instagram and you're feeling kind of weird about getting back on because you're gonna think people are gonna be like, oh, who does she think she is? Like, just join the conversation again. Just do it anyways. No one, no one cares. Everyone's just like their own's life.

Right? Now's noticing. No one's noticing. Right? And, and if anything, people, the people who are noticing you come back are people who are already your friends already. Your fans already excited to see you. Mm-hmm. I would let that go. But carousels, just like the one Kat showed you, are really great right now.

Um, you will likely see a lot of engagement if you are sharing something that's helpful. You'll see a lot of shares. Um, if you wanna come back to that. Type of content, they'll be able to come back to it to reference it shares and saves. Mm-hmm. And when it comes to designing, so this is something I had shared right before we, huh, no pun intended, right before we hit record on this episode, um, about me being in transition from one content manager to a new, um, social media marketing intern that I wanna bring on.

And it's been really humbling for me to go back to. Designing all of my posts and editing them and putting them out there. And I always loved, I really enjoyed doing it even before I had an agency once upon a time. But you can, and I've seen a lot of people do this. I dunno if Candace, if you've seen this, but with those carousels, either if it's the same photo that you're using or a bunch of different photos, design and add the caption in Instagram stories.

And then save that as a photo. You don't need to have it designed in Canva. Don't use Canva doesn't. No, no, no. Canva. Just purely design it in Instagram stories. Save that as a photo, right. Well now Instagram, so I know Instagram is changing all the time, but now Instagram time will just let you inside your carousel making posts.

So I'm going on Instagram right now. I just push the plus sign, push post, and then I'm choosing the multiple photo icon. It's like. Two squares kind of. Mm-hmm. And picking multiple photos. Oh my God. You can add text in here. You can add text there. I had no idea in there. That's new. What the, yeah. So, so now I know this is like a picture of my husband, but here's a picture and right in the below.

Oh, I remember you showed that on the other night. I can um, I can just add text right there. So that's new. You couldn't do that before. I had no idea. Okay. Ignore what I just said. Clever crew. Do it straight in the carousel creation portion. Yep. So you don't have to use Canva anymore at all. And then the other thing that's new.

Is you, this is great for, I work with a lot of real estate agents, as you know. This is great for my agents who are always asking me, Candace, like, should I make my content in English or Spanish? 'cause they work in markets that have, you know, serve both a lot of Exactly. Have served both. And so, um, they were sometimes making two different videos.

One in English, one in Spanish, which is fine and it works. But now. There's literally just a button that you can push on Instagram that'll translate your video to Spanish and it'll actually dub your lips. So it looks like you are speaking that language. So, um, I think there's, actually, don't quote me on this, you're gonna have check for yourself, but I think there's a couple languages, but not, not a ton of options, all of them yet.

Yeah, not all of them yet, but, um. I know Japanese, I know Spanish is Japanese, definitely one of them. I don't know Kat, I don't wanna like say the wrong thing, but I for sure know Spanish is an option and I think there's a couple more. Um, but that's really exciting for people who are in, you know, markets that they serve, both populations and, um, I know some of my clients, especially clients in Florida, um, and in Southern California are mm-hmm.

Already hopping on that. Yeah. No, that's huge. And um, another thing that I wonder, we would have to look into this, there's brief caveat before we like continue even further, if you are feeling overwhelmed or, or fatigued by how much the algorithm has changing, just pick one thing that we have said today and try that.

Come back to this episode. This episode will be here for you. We're not going anywhere. We're always gonna be putting out really interesting conversations and insights on all things, branding, marketing, money, and manifesting. I just wanna say that for the crowd. 'cause the fact that I just went live of a better way to edit the carousels blows my mind.

And I, and Candace, you and I are in this industry, you know? Yes. It's, it's hard to keep up with everything that is new. Um. I, I know I was looking for something in stories the other day and I was like, it's not where they don't have it anymore. I thought it was gone. They just like moved it. They just moved it.

Right. They just decided one day, no notice. Just like wake up and you're like, oh, we just decided to move this. Really? Yeah. Um, but following Adam er has helped me a lot. So if you guys don't know, we'll put his, um. Instagram and the show notes. Mm-hmm. He's the head of Instagram and he often goes live and answers questions or he does Q and as oftentimes in his stories where he answers like what's coming up, questions.

Mm-hmm. From users and. If you want to know like in real time what's being rolled out, he's always announcing it just before it's rolling out. So that's a great place to feel like you're keeping up. But also it's okay to not know a hundred percent of all of the features and still use what you can. Yeah, it's like what we had said.

We've said this multiple times on the podcast. I said this on, uh, Dustin's podcast, massive agent. You know how. The Gary Vs. And and Alex Osis of the world would talk about short form content beyond all platforms, multiple times a day, every single day a week. Otherwise you're gonna be left behind. And it's just like, damn.

Like that's a lot. Yeah. And also not true for a lot of people. Like Canice, you and I, the clients we work with, we are focusing in on one or two platforms, getting that to a good place, tweaking, experimenting, and then we weave in. Absolutely. Yes. So with my client, Stephanie, who I was talking to you about earlier, who's doing really well with interest based content on TikTok and Instagram, so.

We started working together, I wanna say maybe about four months ago, and just feeling good about TikTok and, and Instagram and has a rhythm. And so today was the first day that we started talking about what would it look like if we use some of the same topics we're using on TikTok and Instagram and start putting them on LinkedIn.

And we decided to do some AB testing, but that's like four months in on getting really clear and finally feeling some momentum. Mm-hmm. Before we even talked about layering in something else. Mm-hmm. And in that we also talked about getting her help, not just her doing it herself. Like, let's hire someone.

That was my first thought. Have you? Yeah. Have you thought about an assistant? Yeah. It's always bandwidth, right? Yeah, exactly. And the funny thing is that I think some people, when they hear the word assistant, they're like, oh my gosh. Like I need to hire someone. It's gonna cost me $3,000 a month to like have a full-time assistant and like.

No, do your research. Mm-hmm. It doesn't have to be that. And like I have one assistant in my business who does, she does only stuff for my design studio, and she just works for me 10 hours a week. 10 hours a week is my design studio assistant, and that's all I need. Mm-hmm. And so you can have like highly specialized support.

In just a few hours a week, that totally changes your energy levels because mm-hmm you are not doing it anymore. So if you're that person who's feeling like you're stuck on repurposing content or you're stuck on editing content, um, you can hire someone for five, 10 hours a week maybe. If that, maybe you need to hire them for less than that.

Mm-hmm. There's an opportunity for that and you can find someone most likely in your budget to help you with those things. That's it. That's it. There was one thing I wanted to add, so, okay. So other features too, like we did the caveat of your feeling overwhelmed. You know, start with, uh, just start with one recommendation that we're making.

The other cool update since we last did a, what's working on and helping you grow on Instagram. Is mixed media carousels. So I've had a lot of fun with this. Carousels historically have been like Instagram's version of like the Facebook photo album dump, right? Mm-hmm. And now I, having learned as of 12 minutes ago, you can add text to your carousel.

Mm-hmm. In the post, you can also mix up different video clips and photos in the same carousel. So, yep. You know? There's always that idea of having the first photo set, the expectation, what is it? What's the thing that somebody's gonna get if they give you their time to go through this? So you can have that cover photo that's super clear right on what it is.

Yeah. And then they'll swipe, and then it's a clip of you from that same. Real or that same clip and then different elements of it. It's, it's so much fun to play with Candace. Have you started messing around with this? Because I feel like this is new as of like a few months ago. Yeah, no. So I always do what I call an event recap post.

So at forward, or any event that we go to have bam coming up soon. Mm-hmm. Um, usually I start it with. My face in front of the branding of the event. So in front of a step and repeat or something like that. Mm-hmm. That's the beginning of the carousel. And then all the way through the carousel you'll see photos of me with human beings that I enjoy and love.

And then you'll also see clips of things that are going on on stage, or the room in general, or the vibe in general. So there'll be video clips and I try to, I think about telling the story of the event through my eyes. Through that carousel post. And then I use it pretty much every time. I call it an event recap.

I actually shared it in our cell community yesterday, like exactly what I do and what I think about. I tag the location, I tag, um, the pe, the hosts of the event, anyone or maybe a speaker. And when I am doing it, I'm thinking about two things. I'm thinking about one, showing gratitude because. Events are hard.

People like they take a lot of time, energy, a lot, money. It's a lot. So you want to acknowledge the people who were, who created that experience for you. So gratitude. And then the other thing is positioning. I also want you to see that I'm in the room with a lot of really cool people, and I get to be in that room because I took time outta my schedule.

I made an investment in myself. I've been working for years to put myself in rooms like that. To be able to take pictures with people who've been on our podcast or people who I want to be on our podcast or mm-hmm. Um, you know, I put myself in rooms where someone is going to introduce me to that next person who's gonna be our podcast guest.

Um, so I. I want people to see that on a larger scale than the, you know, two to 500 people I'm at the event with. Um, so it's not just what's happening there. It's like also my followers can see that this is what I do with my time and energy and money. And so positioning it really, really helps you. And using that mixed media is a great way to do it.

Mm-hmm. One thing that might be. Out of date because I have not seen it come across Missouri's desk, you and I, it hasn't come up in like our just conversations, but again, along the lines of less is more. I still get asked from time to time about Instagram highlights and I don't really think that they are as prominent as they used to be.

That's my instinct. But do you have any data offhand? So off? Yeah. So Adam, I'm glad you asked Kat. 'cause Adam is, Terry recently said this podcast we're. That highlights are gonna go away in the way that we are used to seeing them. Okay. And highlights are gonna be more like a tab. So, you know, right now we have like the feed posts, the reels.

Yeah. The, like, those kind of tabs. The, the highlight bubbles are likely not gonna be there for much longer. According to Adam, I probably about as. As of a month ago or so. Mm-hmm. Um, and they already are testing it in some places and so that is definitely going away. I think that they just, I don't know, I think people can't keep up with them.

I, no, I'm taking that off. I definitely can't for spring cleaning. Or not spring cleaning. Winter cleaning, you know what I mean? Yeah. Um, I'm gonna of course go to chat GB GT and see if there's an update on that. 'cause I saw that recently. You're watching us on YouTube, which I love. We wanna bring you the real re.

Yep. Yeah, that was on my Q4 roadmap was to launch, to, uh, update. Redo those. I don't think you have to do those. Yeah, yeah. Say less. I got plenty of other shit to do. It says, um, they're not going away, but their placement and their visibility are definitely changing. Um, being this is, they're moving, not vanishing.

So it says the highlights are the circles that you typically see under your bio. They're being wrote, relocated to a dedicated tab on the profile marked by a heart shaped icon rather than staying above the grid. So if we're going here, yeah, I'm gonna remove that from my, my roadmap. Yeah. You know, that sounds like Deprioritization.

Definitely. And there's so many other things, Instagram, that are working well for me. So I'm just like, so I think it's gonna be, um. One of these, it'll be like one of those tab, there's gonna be a heart. Yep. Mm-hmm. Like how on, uh, business profiles they have like the shopping tab, right? Yes. It says why the change.

Adams area explained that the goal is to simplify and declutter the profiles, giving more surface area to current content above the fold. An editorial term that talk that refers to like a newspaper, right. Of before you have to unfold. Oh gosh. How much longer until people won't know what that is. I know, I know.

Crazy. So above the fold, when we're talking about websites, we're basically talking about like before we have to scroll, you know? Right. The first frame. Right. First frame. First. Impress. Exactly. Yes. Um, it says for our Gen Z people, lemme read this again. So, Adam Aria explained the goal is to simplify the in declutter profiles giving more surface area to current content above the fold, while still preserving highlights functionality.

Though he admitted that the idea is contentious and it might not work long term and rollouts begin in late 2024. So it's already started. Um, it says by the end of 2025, the update is expected to reach all users. Okay. Yep. I'm still deprioritizing into my roadmap. I got, I got other things I wanna experiment with and have fun with.

Yeah. Also, like there's some people who are mad about it in chat. Bt when are there not people who are mad just right. Yes. Fricking keyboard warriors. Like, drink a matcha, take a deep breath, relax, stretch your body and stop projecting. Uh, okay. So good to know about Instagram highlights. That's lovely. Um, oh, this is one thing too that I really.

Okay. I don't know if, well, I'm just gonna call it, I'm gonna call it on the go content in your stories, so like you do the feed version of that with the event recap. Obviously you and I are so lucky we get to travel like one to two times a month, whether it's us attending or us speaking at events, and I love taking.

Our communities along for the ride and our Instagram stories like yep. Doing the airport fit checks that you created and, and checking into the hotel and gonna the conference. But even if you are not in a season in your life when you can do that, you can still do on the go content in your Instagram stories.

Absolutely. Like heading to the grocery store, picking up your morning coffee, walking your dog, like content that feels like it has movement. I always see a spike in my, yes, my story views, my replies. Do you see the same thing, Candace? A hundred percent, yeah. Movement is key in your content, and sometimes I get caught up on that in my mind because I'm not.

Moving as much anymore, especially with Isla, like I am working from home. You're like casually growing a human. She's home. Yeah, exactly. Like we're not going anywhere. Like I probably, I like use my car on the weekends to go to Target. Other than that, I'm like not driving anywhere. Yeah. Um, so I kind of get stuck in my head, but I remind myself that movement doesn't have to mean that you are on the go.

Sometimes, like in Scottsdale, I can't really go on walks 'cause it's like 110 degrees yet I'll be able to go on walks again. Yes. But um. But if you're like me right now and you're kind of feeling stuck and you're like, but I work from home, Candace and I, you know, it's 110 degrees outside, I can't go for a walk, whatever.

I'm not leaving my house as much as I want to. Then movement can be making a smoothie, movement can be. Mm-hmm. You know, eating your lunch movement can be, um, something small like walking, you know, into your closet at home. It doesn't have to be like this big thing or even outside. Yeah. And this is a reminder to myself, that movement can be like.

You're doing your makeup while you're talking. I haven't mastered that. Those people are just queens. I bow down to them. That's, yeah. The last time I tried that, it was horrible. Yeah, it's, yeah, that's not a thing for me. Um, no. I can pretend to put on lip gloss and that's about it. Um, but some people are really great at that.

Like you can be literally pouring yourself some iced tea. It doesn't matter. That counts as movement. So don't get too caught up just because you're not going to something cool. Um, you can still have movement in your stories and it will increase your engagement. Yes, simple stuff guys. More also go to cool things.

Also, yes, both in also invest in yourself. Never stop investing in yourself. Oh, okay. This is, okay. This is a little like Nugget I can leave our, our clever crew with. So it was, uh, it was Carousel on Instagram from Sahil Bloom. Do you follow him? I don't think so, but I will. S-A-H-I-L-B-L-O-M. He's, um, was introduced to me by our friend Andrew Ner at Real Scout and.

He came out with this New York Times bestselling book called The Five Types of Wealth, and he always puts together these really insightful carousel graphics. So the one graphic that see is coming to with you saying like invest in yourself, is that it showed the charts over time of how often we spend with our parents, how often we spend with our children, our spouses, our colleagues and ourself.

And the chart that showed the group that you spend the most amount of time with out of those five groups is yourself. Hmm. Over the course of your life, you spend the most time with yourself, so make sure you appreciate yourself, love yourself, invest in yourself. It's just a social media app. Have fun.

Find a way to have fun. Yeah, get a friend to do it fun. It doesn't have to be this life or death technological monster, you know? It really doesn't. Thanks for joining us on, not Nice Clever. Remember to follow, not Nice, clever, wherever you listen to audio. And if you haven't already, drop that five star review.

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